IKEA Pulls the Rug from Under the Competition as Game of Thrones Ads Catch Fire on Social
IKEA Sees 495% TV Social Lift from Ads Airing During Season 8 Episodes
Research by 4C Insights shows, IKEA, who launched one of the most successful fast response campaigns, tops the list of brands who saw the greatest social lift from ads airing during Game of Thrones. O2 follows in close second with their current out-of-home campaign placing the Iron Throne outside The O2 Arena.
The study by 4C reveals how TV ad campaigns run during the times Game of Thrones series aired on Sky Atlantic benefitted from the brands’…