Broadvoice Names Marisa Freeden as Vice President of Brand and Experience

Broadvoice, an award-winning provider of hosted voice, unified communications (UC) and SIP Trunking services for businesses, has announced that Marisa Freeden has been named as the company's Vice President of Brand and Experience. Marisa has more than a decade of experience in marketing and specializes in the business, technical and creative aspects of sales, marketing, and branding.  In her new role, Marisa will lead the overall brand for Broadvoice, including the planning, development, and the execution of the company's…

Bazaarvoice Report: Shoppers Crave Connection and Conversation with Brands and Retailers

Annual Shopper Experience Index Shows Influence of User-Generated Content on Omnichannel Shopping and Cites Mobile and Social Commerce as Areas of Focus Bazaarvoice, Inc., the provider of user-generated content (UGC) and shopper data solutions, released its annual Shopper Experience Index. Based on data from over 6,000 websites in the Bazaarvoice Network, a survey of more than 500 brand and retailer clients, and a global survey of more than 2,000 consumers, the Shopper Experience Index explores the influential role of UGC…

79% of UK Consumers Will Switch Brand If Trust Breaks Down

Eptica Research Finds Automotive, Technology, Insurance and Government Least Trusted Sectors Failing to build trust undermines customer loyalty and damages revenues, with over three quarters (79%) of consumers saying they’ll leave a supplier that they don’t trust. At the same time, focusing on getting customer service basics right and listening to consumers will help brands more than advertising, with 63% of consumers ranking easy processes as a top three factor in building trust These are the headline findings of the…

Epsilon Named a Leader for Loyalty Technology by Independent Research Firm; Recognized for “Wealth of Experience in Powering…

Epsilon "Brings More than Loyalty to the Table in Service of its Mission to 'Make Every Interaction Count'" Epsilon, a global leader in interaction management, announced that it was named a Leader in the April 2019 report "The Forrester Wave: Loyalty Technology Platforms, Q2 2019" by Forrester Research, Inc., which evaluated Epsilon's Agility Loyalty solution. According to Forrester, "Epsilon excels at executing complex loyalty programs has a wealth of experience in powering loyalty for retail, travel and hospitality,…

CrowdTwist is Named a Leader in Loyalty Technology Platforms

Crowdtwist Receives Top Scores in the Current Offering and Strategy Categories CrowdTwist, an industry-leading provider of omnichannel loyalty and engagement solutions, announced that Forrester Research, Inc., an independent research company has named CrowdTwist as a Leader in the prestigious "The Forrester Wave: Loyalty Technology Platforms, Q2 2019." The Forrester report states that CrowdTwist's loyalty and engagement platform focuses on helping brands build and execute inspiring loyalty programs. In the report,…

Cheetah Digital Named A Leader in Loyalty Technology Report

Cheetah Digital Received the Highest Possible Score in 13 Criteria, Including Data Management and Personalization Cheetah Digital, the leading independent enterprise cross-channel marketing software company, announces its placement as a leader in Forrester Research’s The Forrester Wave: Loyalty Technology Platforms, Q2 2019 report. Cheetah Loyalty is part of Cheetah Digital’s product portfolio, also including CheetahMail and Marketing Suite. Forrester identified the 13 most significant companies in the loyalty industry…

ChannelAdvisor Debuts New E-Commerce Technologies Connecting Brands and Retailers with Empowered Consumers

Leading E-Commerce SAAS Provider Advances Capabilities to Help Customers Strengthen Their Marketing, Selling, and Fulfillment Strategies ChannelAdvisor Corporation, a leading provider of cloud-based e-commerce solutions, announced the global launch of advanced capabilities to help brands and retailers optimize their online strategies and build stronger, direct connections with today's empowered consumer. With the launch of these newly enhanced platform solutions, ChannelAdvisor helps its customers continue their…

Yext Study: 85% Of Food and Hospitality Brands Say They Have Improvements To Make In Reputation Management

As Consumers Increasingly Engage with Brands on Third-Party Sites, Food and Hospitality Marketers Plan to Focus on Collecting Customer Feedback Across Platforms and Monitoring Online Reviews Yext, Inc., the leader in digital knowledge management (DKM), announced new research on the digital maturity of the food and hospitality sector as part of its Brand Control in the Age of AI study conducted in partnership with Vanson Bourne, an independent research group. Brand Control in the Age of AI surveyed 400 marketing…

Lucky Brand Selects Amperity to Fuel Customer Data Strategy

Amperity Delivered Unified Profiles Across All of Lucky's Disparate Systems, and Identified 1.5 Million Previously Anonymous Customers, Resulting in the Attribution of an Additional $192m in Customer Lifetime Value (CLV) Amperity announced Lucky Brand is deploying its leading Customer Data and Identity Platform to help manage and unify the brand's first-party customer data. Lucky Brand will leverage Amperity's best-in-class data management and identity resolution capabilities to build a better customer data foundation,…

Bloomreach Brings Connected Experiences to over 60 New Brands Worldwide

Deals to Create Personalized Experiences for Albertsons, Grandvision, Harrods and More Drove 62 Percent Core Revenue Growth in 2018 BloomReach, Inc., the digital experience platform company, announced a series of substantial developments – including thriving core product revenue growth, new partnerships and expanding deployments of BloomReach Experience (brX), its flagship product. These updates come as executives kick off this week's Shoptalk convention in Las Vegas. Last year, BloomReach achieved 62 percent revenue…

Infringement on the Horizon: Eight in Ten Brands Suffer Trademark Infringement

The trademark landscape is rapidly evolving, shaped by an increasingly crowded marketplace, the number of channels that businesses are operating in, and globalization. According to the World Intellectual Property Organization (WIPO), the number of trademark application filings is rising exponentially, with a 30% spike in 2017 compared to the year before. This rise equates to roughly 9.11 million applications filed. And today, there are more trademarks than ever before – there are currently over 75 million active…

StreamElements Raises $11.3 Million Series A to Expand Live Video Creation Platform for Global Content Creators and Brands

Fastest Growing Streamer Platform Expands with New Funding and New Tools to Increase Live Video Creator Fame and Fortune Through Production, Merchandising, Media, and Brand Partnerships StreamElements, the fastest growing production platform for live-streaming, used by more than 200,000 live channels on Twitch and YouTube Live, announced it has raised $11.3 million in Series A funding led by Pitango VC and previous investors State of Mind Ventures, Rainfall VC, Samsung Next and others. The new funding comes on the heels…

Inte Q Launches Groundbreaking Technology to Help Brands Build Customer Love

New Product Will Revolutionize Landscape of Customer-Led Marketing Inte Q, an expert in the loyalty marketing business, has launched a revolutionary product that will change the face of Customer Relationship Management (CRM) and loyalty systems forever. Inte Q is already known for helping companies create loyalty programs and enhance their current ones. The company's focus has always been to assist brands in building "love" for their products and services and to reach their customers, wherever they are, with an…

Yext Study: Only Eight Percent of Marketers Believe Their Organization’s Brand Management Strategy is Completely Effective

Research Highlights How AI-Based Search Technology Is Impacting Marketing Strategies and Why so Many Businesses Are Falling Behind Yext, Inc., the leader in digital knowledge management (DKM), announced the results of its Brand Control in the Age of AI study conducted in partnership with Vanson Bourne, an independent research group, surveying 400 marketing decision-makers from organizations across the United States. New advancements in AI-based search, including voice search, are fundamentally changing the way people…

Movable Ink Partners with CrowdTwist to Bring Real-Time Loyalty Data and Visualizations to Email

New Integration Enables Marketers to Use Real-Time Loyalty Data in Email Campaigns to Create Personalized Visual Experiences at the Moment of Open Movable Ink, the visual experience platform provider for digital marketing leaders, announced a partnership with CrowdTwist, a leader in omnichannel loyalty and engagement solutions, to help brands elevate their loyalty programs with engaging and on-brand email campaigns featuring personalized, data-based visuals that are dynamically created at the moment of open. By integrating…

Monetate Appoints Brandon Atkinson as Chief Operating Officer

Seasoned Customer Experience Leader Joins Company’s Mission to Deliver Personalisation for the World’s Most Trusted Brands Monetate, the worldwide leader in personalisation, announced the appointment of Brandon Atkinson to Chief Operating Officer (COO). As COO, Atkinson will report directly to Monetate’s CEO Stephen Collins and will support the organisation’s commitment to help brands develop more of their best customers by applying personalisation across customer interactions. Atkinson’s leadership will enable Monetate…

Brands Should Embrace the Branded Journey to Elevate the Holiday Customer Experience

It’s officially the holiday season, which means that everyone is receiving a deluge of marketing messages from brands via seemingly endless channels like email, online and social ads, in-store and mail. This presents marketers with an interesting challenge — how can they win the attention of customers that are being bombarded with competing content from every direction? Often the view of CX begins and ends with a purchase, but every touchpoint with a customer is critical to their experience, especially during the holiday…

A New TELUS International Study Reveals That Social Media May Give Brands a Second Chance to Make a First Impression with Millennials

62% of Millennials Would Likely Recommend a Brand That Has an Exceptional Social Media Presence, Even If They Were Not Initially Happy with Their Product or Service A new survey commissioned by TELUS International, a global customer experience innovator that designs, builds and delivers next-gen digital solutions for global and disruptive brands, and conducted online by The Harris Poll to over 2,000 US adults, found that 62% of millennials (ages 18-34) would likely recommend a brand that has an exceptional social media…

Permission Data Announces Name Change and Rebrand to ‘AdQuire Media’

Leading Solutions Provider in the Digital Customer Acquisition Space Proudly Announces Formal Corporate Name Change and Rebrand to 'AdQuire Media Permission Data, a long-time leader in the customer acquisition marketing industry, is officially changing its name to AdQuire Media. The AdQuire Lead Ads platform has been used to scale opt-in email list and mobile messaging database growth for thousands of advertisers, brands and direct marketers. It is widely recognized as a top-performing solution among publishers and…

MAZ and JW Player Partner to Integrate Hosting with Distribution for Hundreds of Media Brands Across Mobile and OTT

New York City-based content logistics software company, MAZ Systems Inc, announced that they have partnered with JW Player, the world's leading independent video platform. The partnership will allow media companies and brands to host and distribute video content all from within one comprehensive dashboard. With brands, broadcasters, and media companies creating more video than ever before, MAZ and JW Player solve the issue of delivering content to an ever-growing list of social platforms, devices, and operating systems.…