Elixirr and Usermind Partner to Help Brands Get More Value from Customer Experience Initiatives

A partnership to power personalized customer journeys Elixirr, the challenger consultancy, and Usermind, a global customer journey platform, announced an exciting partnership that will combine Usermind's agile, customer-focused technology together with a team of expert consultants from Elixirr who work at pace to develop customer-validated insights they can quickly implement for their clients. The partnership comes during a time of rapidly evolving customer expectations, where 80% of businesses believe they deliver a…

Conagra Brands Puts Consumers at the Center of its Business Transformation with Salesforce

Maker of brands such as Marie Callender's, Birds Eye and Healthy Choice unifies its sales, service and marketing on Salesforce to get a 360-degree consumer view Salesforce, the global leader in CRM, announced that Conagra Brands, Inc.—one of North America's leading branded food companies—is using Salesforce to enable real-time, integrated customer engagement and put its consumers at the center of its business transformation. Conagra has a rich, 100-year heritage of making great food. Today, Conagra is a branded food…

SessionM Demonstrates How to Turn Data into Loyalty at Salesforce Connections

Learn How Engagement and Loyalty Platform is Helping Brands Create Personalized Customer Interactions Across Marketing, Commerce and Service Clouds SessionM, the leading customer engagement and loyalty platform, will be at this year’s Salesforce Connections conference in booth #53. The Forrester Wave™: Loyalty Technology Platforms, Q2 2019 recognized company will demonstrate its purpose-built, loyalty capabilities for growing customer engagement and delivering superior personalized experiences rooted in customer data.…

Five Reasons You Should Consider Video Marketing for Your Brand

87% of consumers say they’d like to see more video from brands in 2019, according to video creation company Wyzowl’s annual State of Video Marketing survey. With so many channels available for digital marketing campaigns, it can be difficult to navigate — Even for the pros. Regardless of whether you choose to advertise through social media, direct email marketing, sponsored editorial content, or any of the other available options, awareness of emerging trends and how consumers are interacting with content should always…

New Research Reveals That Understanding Customer Emotions is a Key Driver of Business Predictability for Brands

Study commissioned by FocusVision shows feeling is 1.5x more impactful in influencing purchasing decision and brand loyalty than any other factor Launching, a Forrester Consulting research study commissioned by the leading provider of customer insights technology, FocusVision, investigates the motivations underlying customer decision-making. The study, How Customers Think, Feel, And Act: The Paradigm Of Business Outcomes, identified that the way customers think and feel about a brand predicts why they act, empowering brands…

Study Shows Two-Thirds of Consumers Prepared to Flee to Brands Offering Superior Service

Study of More Than 34,000 Consumers Across 18 Countries Highlights How a Hybrid Workforce Is Key to Meeting Customer Expectations in an ‘Always-On’ Era of Service and in Continuing to Honor Consumers’ Need for the Human Factor Two-thirds of consumers recently surveyed said they are more likely to switch to brands that provide the best experience or service – underscoring the importance of providing exceptional service and the ultimate cost to those companies that fail – customer defection. “The customer experience…

New Research Reveals That Understanding Customer Emotions is a Key Driver of Business Predictability for Brands

Study Commissioned by Focusvision Shows Feeling Is 1.5x More Impactful in Influencing Purchasing Decision and Brand Loyalty Than Any Other Factor A Forrester Consulting research study commissioned by the leading provider of customer insights technology, FocusVision, investigates the motivations underlying customer decision-making. The study, How Customers Think, Feel, And Act: The Paradigm Of Business Outcomes, identified that the way customers think and feel about a brand predicts why they act, empowering brands to…

Affinion Group Adds Travel And Loyalty Industry Veteran, Thomas F. O’Toole, To Its Board Of Directors

Affinion Group, a global leader in loyalty and customer engagement, announced the appointment of Thomas F. O'Toole to its Board of Directors. O'Toole is the Executive Director of the Program for Data Analytics at Kellogg, and Clinical Professor of Marketing, at the Kellogg School of Management of Northwestern University.  His focus at Kellogg includes: connecting data science to business value creation, data-driven marketing, customer value management, digital business models and loyalty programs. He developed and teaches…

3Cinteractive Releases 4th Annual Mobile Loyalty Report, Highlighting Customer Demand for Conversational Experiences

3Cinteractive (3C), a leading provider of mobile marketing services, announced the results of their fourth annual mobile loyalty program survey and report, which uncovers loyalty engagement preferences for consumers and opportunities for brands to improve their loyalty programs through mobile. The full report is available in the 2019 Mobile Loyalty Report: Getting Conversational with Customers. 3C presented a mobile loyalty survey to 3,000 US consumers and brand marketers during April to gather year-over-year data on the…

IBM Debuts Self-Service AI-Powered Ad Experience to Enable Conversations Between Brands and Consumers

Watson Ads Builder Can Bring the Power of DIY Conversational Design to Brands IBM announced the launch of Watson Ads Builder, a self-service advertising solution that harnesses artificial intelligence (AI) designed to empower creative agencies and developers to help them build engaging, one-on-one conversations between brands and consumers across any digital property. Watson Ads Builder is designed to enable agencies and developers to ingest and understand a brand's information and create…

Omnisend Research: 60% of Growing Ecommerce Brands Are Looking to Implement an Omnichannel Strategy in 2019

Growing Ecommerce Brands with 12k or Fewer Subscribers Are More Likely to Prioritize Email Marketing over Integration of Several Channels in Their Marketing Strategies. However, Most Survey Respondents Stated That They Were Very Likely to Implement an Omnichannel Marketing Strategy During This Year Omnisend, omnichannel marketing automation platform for ecommerce, has surveyed smaller ecommerce brands who have joined the platform in the past year. These ecommerce marketers were primarily focused on email marketing as a…

Kobie Announces the Launch of Kobie Alchemy X, a Next Generation, Real-Time Loyalty Platform to Power Customer Experiences

Loyalty Experience Marketing Firm Publicly Releases Newest and Most Innovative Technology, Combining All the Very Best Features of a Loyalty Platform to Elevate the Customer Experience Kobie, a global leader in loyalty marketing, announced the launch of Kobie Alchemy X, the next generation real-time loyalty platform within the Kobie Loyalty Cloud. Kobie Alchemy X was built using configuration as a key design component, removing the need for custom development when new or modified business requirements arise. Kobie…

Marketing and Ops: Leveraging A Brands Most Powerful Duo

Successful brands are relying on strong collaboration between Marketing and Operations. At least that’s what I learned from working with highly successful and rapidly growing brands like Brooklinen, THINX, Peak Design, and Oiselle. I work closely with our customers to understand their day-to-day workflows and objectives. We regularly conduct customer feedback interviews and consult our users on what to build next to help them achieve their goals. Through this practice, it’s becoming more clear that across verticals…

74% of Marketers and CX Professionals Say Customer Loyalty is Driving Digital Experience

New Research from Clicktale Reveals Customer Loyalty to Be the Biggest Driver for Digital Experience Strategies Nearly three quarters of marketers and CX professionals (74%) are investing in digital experiences in an effort to foster long-term loyalty and build better relationships with their customers. That’s according to research from experience analytics company Clicktale, which surveyed 200 marketing and CX professionals across the US and UK. Released in Clicktale’s Defining Digital Experience report, the research…

Capgemini’s LYONSCG Helps Leading Retail Brands Drive New Digital Customer Experiences

New Digital Commerce Projects Have Helped to Transform Customer Experiences Through a Holistic Set of Services and Salesforce Commerce Cloud Implementations Capgemini's LYONSCG announced the completion of digital commerce projects with Madewell, PGA TOUR Superstore and Hibbett Sports. To help each brand improve its customer experience and increase loyalty, LYONSCG provided consulting services including creative and experience design, in addition to Salesforce Commerce Cloud implementations. "Designing and delivering a…

New Book Explains Why Experiential Marketing is Critical to a Brand’s Success

In "Brand Experiences: Building Connections in a Digitally Cluttered World," Award-Winning Marketer Steve Randazzo Shares How Experiential Marketing Campaigns Have Helped Brands like Disney, the NBA, Campbell's, Citgo, Dr. Pepper Snapple Group, Tractor Supply Company, and More Build and Maintain Brand Loyalty Today’s digital world has marketers fighting to break through the noise and sales teams struggling to bring some excitement and energy into their customer meetings. Many marketers today still rely on old status quo…

Slalom and Amperity Partner to Help Brands Get More Value from Their Data

A Consulting Firm and Customer Data Management Provider Team up to Power Personalized Experiences Slalom, a modern consulting firm focused on strategy, technology, and business transformation, announced its partnership with Amperity, an AI-powered customer data management provider. The partnership offers Slalom's clients a powerful platform to ingest, unify, and manage data to gain a 360-degree view of their customers. The announcement coincides with a shift in consumer expectations. In a recent survey from Harvard…

Utilizing Marketing Data to Create Emotional Customer Loyalty

Throughout the buying process, each interaction a customer makes with a brand results in multiple data points. Email clicks are tracked, purchases are saved, abandoned carts are recorded, loyalty actions are rewarded. A complete record of interactions exists whether or not a marketer is using a system to do so. However, marketers who leverage this data are likely to provide stronger messaging that resonates with customers while creating exceptionally engaging experiences. Creating more loyal customers and driving more…

Blis, WBR Insights and Future Stores Study Shows 91% of Retailers Are Embracing Digital Strategies to Build Loyalty to Physical Stores

Strategies like Location-Based Targeting and Retargeting Help Drive Foot Traffic Blis, the global martech leader, announced the launch of a new report with WBR Insights and Future Stores. The study, Brick and Mortar Loyalty: How Brand and In-Store Engagement Strategies Go Hand in Hand, surveyed 100 retail professionals in a variety of roles. The results provide a unique guide to how the most successful brands are combining online and offline data, including location-based data, to create a unified, seamless experience…

New Yotpo and Klaviyo Integration Propels Email Innovation and Revenues for D2C Brands

Commerce marketing innovation leaders Yotpo and Klaviyo announced an integration upgrade to create the most powerful email experiences for direct-to-consumer (D2C) brands to date. Building on Klaviyo and Yotpo's existing loyalty program integration, the enhancement allows brands to leverage the power of user-generated content (UGC) and data to convert email subscribers into buyers more effectively. "Today's top direct-to-consumer brands are known for transforming marketing touchpoints into next-level experiences…