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Shoppers Demand New Standards to Combat Fake Reviews as Importance of Brand Trust Grows

Almost three quarters (73%) of consumers indicate the retail industry needs a new set of standards with severe punishment for violations to combat fake reviews Bazaarvoice, Inc., the leading provider of product reviews and user-generated content (UGC) solutions, announced the results of its newest study, exploring the role of brand trust in consumer purchasing behavior and how brands can damage that trust. The research is based on survey responses from more than 10,000 consumers from the U.S., U.K., France, Germany, and…

As Brands Fight For Commerce Success, Salsify Grows Customer Base Through Its Commitment To Helping Them Win on the Digital Shelf

Major product expansion, acquisition of B2X Partners, second consecutive year on Deloitte’s Fast Technology 500, opening of Chicago office highlight another year of significant growth for Salsify Salsify, a product experience management (PXM) platform that helps brands win on the digital shelf, announced it crossed 685 customers, representing thousands of brands, and 400 employees worldwide in 2019. In its commitment to helping brand manufacturers win on the digital shelf, the company acquired B2X Partners to reaffirm its…

Craver Launches on Clover App Marketplace to Become the First Mobile Order-Ahead Provider Integrated with Loyalty and Rewards

The new integration will empower restaurants across the United States with a fully customized mobile app for ordering, rewards and customer engagement Craver Solutions Inc. announced its integration with the Clover platform from Fiserv, Inc. to become the first integrated mobile ordering and loyalty provider on Clover’s platform. The new integration will empower restaurants across the United States with a fully customized mobile app for ordering, rewards and customer engagement. This integration is available now in the…

Three Ways Brands Can Build an Engaged Social Audience in 2020

Social Media has transformed the relationship between brand and customer. It has bought shoppers closer to the brands they love and allowed for faster, more frequent interactions. On Instagram, 90 percent of the platform’s billion users follow a business. That’s a huge number, welcoming branded content into their social feed. It’s a remarkable shift in a short amount of time. Consider fashion brands, who ten years ago would have communicated with their customers seasonally. Executing a big brand campaign to set the tone…

Increasingly Socially Responsible UK Consumers Call out Big Brands on Meaningless Climate Change Pledges

Ahead of HRH Sustainability Summit on 10th March, new research among 2,264 UK internet users aged 16–64, from GlobalWebIndex reveals consumer attitudes towards climate change and an increasingly socially responsible UK consumer. The socially responsible UK consumer, a majority (80%) of internet users in the UK are ‘concerned’ about the future of the environment. Almost two-thirds (64%) of Brits state plastic pollution as their number one environmental concern. And it seems this concern is being supported with direct action…

vPromos Launches Bundled Loyalty, Text Messaging and Processing Solution for SMBs

vPromos, Inc., a provider of innovative loyalty and customer engagement solutions, announced the launch of vLoyalty SMB. Loyalty, text messaging and free payment processing are bundled into an intuitive, easy-to-use solution that helps small and midsize businesses drive repeat visits and sales. vLoyalty SMB is a simple and affordable way for business owners to enroll, engage, know and reward their customers to drive more revenue. Initially available in Dallas and Atlanta markets, nationwide rollout of vLoyalty SMB will take…

Punchh Continues to Build Loyalty Across Convenience Store Category

Company to showcase its industry-leading platform at Convenience Retailing University Punchh, the leader in customer loyalty and engagement solutions for physical retailers, today announced its participation at Convenience Retailing University (CRU), February 18-19, 2020 in New Orleans, Louisiana. The Company will showcase its industry-leading loyalty platform at booth #506 as it continues to drive customer engagement for convenience store retailers nationwide. Ahead of CRU, Punchh kicked off its partnership with Casey’s…

Rakuten Launches Rakuten Advertising as a Premier Destination for Brands to Discover Customers and Engage Audiences

Rakuten's latest move unifies its global media portfolio with its award-winning performance marketing technology and digital commerce data For the first time, brands, advertisers and agencies can now harness Rakuten's far-reaching media properties, consumer insights and award-winning performance marketing ecosystem with today's launch of Rakuten Advertising. "Advertisers know their customers, but discovering new ones and building enduring connections with them is increasingly difficult in today's competitive consumer…

Merkle Launches Promotion and Loyalty Solutions Division, Expanding Its Foothold in Loyalty Marketing

Business line created from integration of HelloWorld and Merkle Loyalty Solutions Group  Merkle, a leading technology-enabled, data-driven performance marketing agency, announced the launch of its new Promotion and Loyalty Solutions division. Committed to global leadership in loyalty marketing, the agency has created the division through the integration of digital marketing solutions provider HelloWorld and Merkle Loyalty Solutions Group. As a result of this integration, both legacy brand names will sunset, and the group…

Mobile Marketing Leader Vibes Integrates Infutor ID Max to Help Brands Personalize Customer Engagement

Infutor’s Enhanced Audience Data Gives Marketers More Insights to Better Segment and Target Customers Consumer identity management expert Infutor announced that Vibes, a mobile marketing leader, has partnered with Infutor to help brands enhance their audience data and market segmentation for optimizing mobile engagement. Vibes' Customer Data Intelligence solution enables brands seamless access to Infutor's ID Max solution to enhance consumer data by matching customer profiles and improving segmentation and audience…

Yotpo Acquires SMSBump To Expand The Most Powerful Ecommerce Marketing Platform For Brands

Addition of SMS marketing to Yotpo's industry-leading eCommerce Marketing Platform Unlocks Exponential ROI and Efficiencies Yotpo has announced its acquisition of SMSBump, the most complete SMS marketing solution designed for eCommerce brands, it was announced by Omri Cohen, COO & Cofounder, Yotpo. With this acquisition, Yotpo is the only eCommerce marketing platform to provide integrated solutions for reviews, visual UGC, loyalty, referrals, and SMS in one place, giving brands the unique ability to engage customers…

The Price of Personalization: Unpacking the Realities of Consumer-Brand Engagement in the Digital Age

In 2006, Clive Humby coined the phrase “data is the new oil” and since then this has become the catchphrase amongst marketers for the past 14 years. However, what went predominantly unnoticed is the further elaboration he gave on this phrase. Like oil, data is “valuable, but if unrefined it cannot really be used. Oil has to be changed into gas, plastic, chemicals, etc to create a valuable entity that drives profitable activity; so, data must be broken down and analyzed for it to have value”. Even as consumer information…

Cubic Partners With Paragon Vitamins to Advertise Within Its Loyalty-Based Advertising Service

Cubic Transportation Systems Offers Brands Access to Untapped Environment to Reach Engaged, Captive Audience Cubic Corporation announced its Cubic Transportation Systems (CTS) business division is partnering with Paragon Vitamins, a subscription-based supplier of personalized supplements, to advertise within Cubic Interactive, its advertising and loyalty rewards platform for public transportation. Cubic Interactive allows brands to place advertisements within a transit agency’s mobile traveler app and/or on physical…

2020 is the Year to Fall in Love with Mobile Marketing: Mobile-First Customer Engagement Solutions Help Brands Make Meaningful Connections…

Customer Retention and Engagement Leader CleverTap Offers Insights to Boost User Engagement During Valentine's Day Buying Season Valentine's Day marks an occasion to show love and devotion to that certain someone in your life, as well as a day for mobile marketers to think about ways to tap into one of the biggest shopping holidays. In 2019, Valentine's Day shoppers set new spending records, adding $20.7 billion to the economy. This Valentine's Day, CleverTap is offering tips for mobile marketers to consider as they drive…

Braze Launches Machine Learning-Powered Predictive Suite to Bolster Cross-Channel Capabilities and Boost Customer Loyalty

Customer Engagement Platform Also Announces Updates to AI-Powered Intelligence Suite, New Tools and Three New Partnerships Braze, the comprehensive customer engagement platform, announced new features and product expansions to bolster cross-channel capabilities, increase retention and amplify customer loyalty. These include updates to Braze's automated decision making Intelligence Suite as well the introduction of Braze Predictive Suite, a new lineup of tools which will help brands increase retention using machine…

Salsify Social Commerce Capability Enables Brands to Sell on Facebook, Instagram, and Google Shopping

As social buying evolves, new functionality enables brands to sell directly on social channels without sacrificing other channel investments Salsify, a product experience management (PXM) platform that helps brands win on the digital shelf, announced the availability of Salsify for Social Commerce. Salsify for Social Commerce enables brands to use Salsify to manage the entire social selling journey for consumers, from product discovery to research to buy across multiple channels. This full range of capabilities, which…

Zendesk Releases New Research With Insights on the Power of Service in Influencing Customer Loyalty

Annual Flagship Report Validates That the Ease and Excellence of Customer Experience Has a Direct Impact on Customer Loyalty Zendesk, Inc. released the Zendesk Customer Experience Trends Report 2020, analyzing how businesses can drive customer loyalty, what matters most to people when they engage with businesses, and what differentiates leading companies from their competitors. The annual report is based on global survey results and the Zendesk Benchmark, an index of product usage data from more than 45,000 global…

How Will Brands Engage Users in a World Without Likes

This fall, Instagram announced the platform is testing hiding “like” counts in the US after similar tests in countries including Australia, Japan, Canada, and Brazil. Facebook has also begun to trial this formula in Australia, and Twitter may come on board as they consider how to create “healthier conversations” on the platform. But what will this mean for brands and the $6.5 billion influencer industry that has given them an inside view into their customers? When Instagram tested likes in Canada, a study found that 41%…

Brierley Puts Marketers Behind the Wheel of the Ultimate Loyalty Platform at NRF’s 2020 Conference and Expo

At next week’s National Retail Federation (NRF) Conference and Expo, Brierley+Partners, internationally recognized as an industry leader for creating lifetime loyalty for their customers’ brands, will unveil its new platform and iteration of LoyaltyOnDemand®. This version of the company’s flexible, scalable and modular loyalty solution now boasts an unrivaled suite of capabilities. Brierley is U.S.-based and is a wholly-owned subsidiary of Nomura Research Institute, headquartered in Tokyo, Japan. Read Also: We’re…

Three Top Things Brands Need to Succeed in Omnichannel

Today’s technologically savvy customers are channel agnostics who inhabit a constantly expanding world of digital devices, touchpoints and channels. Though their behavior scrambles traditional concepts of the customer journey, one thing remains certain: their insistence on personalized experiences. To succeed in Omnichannel, marketers need to roadmap the customer journey, develop a comprehensive customer view and learn to embrace new channels. With a holistic approach, omnichannel orchestration can leverage the most…