SDL Tridion DX Provides a Single Solution for Brands to Create, Manage, Translate and Deliver Content to Customers, Partners and Employees

Combines the Best of SDL’s Web Content Management, Structured Authoring and Enterprise Search in One Intelligent Content Platform SDL, a global leader in content creation, translation and delivery, announces the latest release of its SDL Tridion DX platform. The digital experience solution addresses the problem of enterprise information being scattered across organizational and technology silos, resulting in poorly managed content, subpar customer experiences (CX), compliance risks and liabilities. “As a partner of SDL,…

Koupon Media and Punchh Partner to Develop Next Generation Loyalty Marketing for C-Stores

The new partnership will help c-store retailers deliver a data-backed, omni-channel loyalty experience to shoppers Koupon Media, the leading consumer insights engine and promotion network in the c-store industry, and Punchh, the leader in digital marketing solutions for physical retailers, announced a new partnership to develop a solution to help c-store retailers deliver a data-backed, omni-channel loyalty experience to shoppers. Through this integration with Punchh’s marketing technology, c-stores will be able to…

Black Friday Shoppers will Ditch Brands if Retailers Don’t Meet their Performance Expectations This Year

New Quantum Metric Research Uncovers Consumer Experience Expectations and Frustrations When Shopping Online, and How Retailers Can Deliver Excellence This Black Friday Quantum Metric, the digital experience intelligence platform, released new research identifying top consumer pain points when shopping online and found that on Black Friday in particular, a slow shopping experience can be so frustrating to consumers and drive them directly to the competition. Shoppers are browsing faster and spending less time on…

Loyalty Programs Have Little Impact on Influencing Next Leisure Travel Booking, According to New SmarterHQ Survey

Marriott, Hilton and Southwest Airlines Lead in Having Most Loyalty Among Consumers Across the Travel and Hospitality Industry What factors do consumers consider when they’re in the midst of booking their next leisure travel plans? SmarterHQ, a leading personalization platform, can confidently tell the travel and hospitality industry that loyalty programs are not one of them. The latest consumer survey results from SmarterHQ showed that loyalty programs have only a small impact on helping travelers decide their next…

Casey’s General Stores Looks to Uncover Customer Insights and Expand Loyalty with Smg’s Customer Experience Management Solution

Service Management Group (SMG), a global customer experience management, employee experience and brand research partner to more than 500 brands, has announced a new customer experience management (CEM) partnership with Casey’s General Stores. The nation’s fourth largest convenience store chain chose SMG for its category expertise and industry-leading professional services. Casey's is a Fortune 500 company that operates 2,100 convenience stores in 16 states across the Midwest. Seeking to measure the in-store experience and…

Splio Raises 10 Million Euros to Power the New Loyalty Economy in Europe and China

Splio is revolutionizing customer marketing by launching the New Loyalty Economy to offer brands the ability to include every consumer in the same dynamic engagement Splio announces the closing of an additional €10 Million funding round led by Ring Capital, a fund specialized in financing French Tech scale-ups, with the participation of Swen Capital Partners and Splio's historic investors, BPI France and Amundi PEF.  The company, which has offices in Europe and in China, presently offers a SaaS New Loyalty marketing…

Putting Brand Safety in Context for Digital Publishers

Publishers generally view brand safety as a necessary means to protect their advertisers. Hard news sites and user-generated forums tend to toe the trickiest of lines when it comes to advertiser brand safety. No publisher wants to plant a sign saying "Danger: Beware of Unsafe Content" which inherently scares off a revenue source. But there may be a little bit of not seeing the forest for the trees in the sell-side’s aversion to brand safety technology integrations. I’m not the first person to suggest that publishers might…

The ANA’s AIMM Introduces the Cultural Insights Impact Measure (CIIM) Proving that Cultural Relevance Drives Real Brand Results

Initial Results Indicate Cultural Relevance Drives Brand Relevancy (+259%), Word of Mouth (+228%), Ad Relevancy (+312%), New Product Purchase Intent (+276%) A breakthrough new study that proves the incremental value of genuinely reflecting culture in marketing creative was unveiled by The Association of National Advertisers' (ANA) Alliance for Inclusive and Multicultural Marketing (AIMM). The Cultural Insights Impact Measure™ (CIIM™) was developed by AIMM in partnership with NBCUniversal and AIMM member companies.…

AdRoll Launches New Brand Awareness Solution for Ambitious D2C Brands

Platform’s machine learning algorithm makes over 2.5 million predictions per second to help brands reach the right audiences at the right time It has never been more critical for brands, particularly those marketing directly to consumers, to cut through the noise and tell their story to customers at every encounter. In fact, according to Nielsen, 59% of consumers prefer to buy products from brands with which they are already familiar. AdRoll, the growth marketing platform for direct-to-consumer (D2C) marketers and…

IBM Study: Consumers Say Auto Brand Doesn’t Matter, Cost and Convenience Do

83 Percent of Automotive Executives Understand the Strategic Value of Data, yet Only 18 Percent Are Operating on a Digital Data Platform Today According to the results of IBM's new study on the future of the auto industry, in the next 10 years, as consumers move from vehicle ownership to vehicle usage, 48 percent of consumers surveyed say that a vehicle's brand would not matter as long as the vehicle is cost effective and convenient to access. According to Automotive 2030: Racing toward a digital future, consumers are…

NTN Buzztime, Inc. and Spendgo, Inc. Launch Kiosk Tablets to Enable Digital Marketing and Loyalty Platform

NTN Buzztime, Inc. continues to drive growth in its hardware division as customizable, durable Buzztime tablets are in high demand across a wide range of verticals. Spendgo, a loyalty and digital marketing company, is deploying Buzztime customer-facing tablets among its customer base, which includes small and medium-size businesses as well as well-known national brands. "We're beyond impressed with the reliability and overall performance of Buzztime touchscreen tablets. We feel confident in Buzztime's proven track record…

novae Leverages Expedia Partner Solutions to Further Enhance Travel Booking, Payment and Protections on Its Alle White-Label Digital Loyalty…

Expanded travel options, a more engaging digital experience, unique trip protections and other benefits consolidate alle as the digital engagement experience of choice for merchant loyalty programs The Fintech and Insurtech company novae continues to disrupt the digital engagement experience merchants offer their loyalty programs by leveraging Expedia Partner Solutions (EPS), a B2B brand of Expedia Group, to enhance alle, its omichannel, white-label B2B2C loyalty platform. The platform, co-created with Visa and…

Kezzler Announces Industry’s First Grass-to-Glass Traceability & Consumer Engagement for Infant Formula Brand, FRISO

Kezzler Enables FrieslandCampina to Reinforce Transparency and Build Trust with Chinese Consumers  Kezzler was selected by one of the world's largest dairy companies, FrieslandCampina, to provide global traceability services for their top infant formula brand, FRISO. Industry-first and only smart packaging solution TrackEasy, was launched in Hong Kong during August and is currently being rolled out in mainland China. The project involves the application of unique, secure and…

TechBytes with Chris Bower, VP of Brand Partnerships at Fullscreen

Tell us about your role and the team/technology you handle at Fullscreen. As the VP of Brand Partnerships within the Fullscreen Brand Studio, I lead a team of branded content experts. We collaborate very closely with our integrated marketing, activations, and talent teams to deliver strategic, fully-immersive, and creative content programs for our clients such as Best Buy, MARS, P&G, HP, Mattel, and AT&T. In developing our programs, our teams utilize a suite of technology tools that enable us to: Discover…

New Customer Segmentation Technology Allows Multi-Unit Brands to Build Stores with Greater Accuracy

SiteZeus introduces brand new solution for retailers powered by geosocial and mobile location data Accurately predicting future sales is the key to surviving and thriving in today's highly competitive, rapidly-changing retail marketplace. But who exactly is your target customer and what drives his or her buying decisions? That is a common question that keeps many decision makers up at night.  For the first time ever, SiteZeus has introduced a solution that provides tangible answers with greater insight into consumer…

New Customer Segmentation Technology Allows Multi-Unit Brands to Build Stores with Greater Accuracy

SiteZeus introduces Brand New Solution for Retailers Powered by Geosocial and Mobile Location Data Accurately predicting future sales is the key to surviving and thriving in today's highly competitive, rapidly-changing retail marketplace. But who exactly is your target customer and what drives his or her buying decisions? That is a common question that keeps many decision makers up at night.  For the first time ever, SiteZeus has introduced a solution that provides tangible answers with greater insight into consumer…

Why Prime Day Deals Won’t Buy Long Term Customer Loyalty

The lead up to the holidays is no longer the star Sales day of the year thanks to Amazon’s Prime Day. The company’s annual “Christmas in July” Sale was its biggest ever, lasting a full 48-hours, and exceeding sales for Black Friday and Cyber Monday combined. This massive e-commerce Sale initiative seems like it would be the perfect opportunity for vendors and brands to show millions of devoted Prime shoppers the best deals. But this year we saw major brands like Target and Walmart hop on the Prime Day bandwagon, and with…

Alliance Data Announces Leadership Changes Within LoyaltyOne Business

Alliance Data Systems Corporation, a leading global provider of data-driven marketing and loyalty solutions, announced the departure of executive vice president Bryan A. Pearson, effective as of August 9, 2019. Mr. Pearson served as president and CEO of LoyaltyOne® and as CEO of BrandLoyalty. LoyaltyOne owns and operates the AIR MILES® Reward Program, Canada's most recognized loyalty program; Netherlands-based BrandLoyalty, a global provider of tailor-made loyalty programs for grocers; and Precima®, a global retail…

MarTech and AdTech Need to Work Together to Address Attention Fatigue for Enterprise Brands

The average open rate for email is less than 18%, according to Campaign Monitor. That means that brands aren’t getting through to consumers who expect to have the same experience seamlessly across traditional and internet Marketing channels. Customers don’t care which screen they’re using at any particular moment but they want to be engaged and entertained. They will ignore Marketing considered boring or inappropriate. Your enterprise brand has likely invested heavily in all sorts of Analytics and Marketing Automation…

Pancheros Mexican Grill Partners with Restaurant Customer Experience Leader Smg to Drive Customer Loyalty and Growth

Service Management Group (SMG), a global customer experience management, employee experience and brand research partner to more than 500 brands, has announced a new customer experience management partnership with fast casual Mexican chain Pancheros Mexican Grill. To better understand the customer experience across channels and touchpoints, Pancheros set out to find a partner that could help identify key drivers, track performance over time and provide field teams with real-time, actionable insights. Marketing…