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Black Friday Brick-and-Mortar Sales Up 4.2% According to SpendTrend Data

Black Friday shopping at physical stores saw a 4.2% increase in sales compared to 2018, according to First Data Insights. The Black Friday 2019 SpendTrend Holiday Snapshot from First Data, now Fiserv, Inc., a leading global provider of payments and financial services technology solutions, showed that consumers were willing to travel for a deal, with a quarter of shoppers traveling more than 25 miles to visit a physical store on Black Friday. At the same time, spending via mobile wallets increased more than 80%, as consumers…

Contentsquare’s New Analytics Platform Pinpoints Negative Customer Experiences

New Platform Empowers Digital Teams to Troubleshoot Issues Fast and Innovate More Experience analytics leader Contentsquare launches a major release of the most complete experience analytics platform on the market, helping brands to innovate based on customer behavior across digital channels. Contentsquare now gives brands the ability to surface and quantify revenue-generating recommendations for experience improvements using artificial intelligence. Contentsquare customers can use these recommendations to…

Crystal Ski Holidays Selected as a Finalist of the 2019 Engage Awards

InMoment, the leading provider of Experience Intelligence (XI), and CX global leader Ipsos, are proud to announce the selection of their client, Crystal Ski Holidays, market leader within the ski industry, as a finalist in the Best Use of Voice of the Customer (VOC) category of the Engage Awards 2019—the only customer and employee engagement industry awards in the UK. “We are delighted to be a finalist in the Best Use of Voice of the Customer category of these prestigious awards” Over the last two years, with the support…

New Book Explains Why Experiential Marketing is Critical to a Brand’s Success

In "Brand Experiences: Building Connections in a Digitally Cluttered World," Award-Winning Marketer Steve Randazzo Shares How Experiential Marketing Campaigns Have Helped Brands like Disney, the NBA, Campbell's, Citgo, Dr. Pepper Snapple Group, Tractor Supply Company, and More Build and Maintain Brand Loyalty Today’s digital world has marketers fighting to break through the noise and sales teams struggling to bring some excitement and energy into their customer meetings. Many marketers today still rely on old status quo…

Small Business Customers Embrace AI-driven Insights and Advice Integrated Into Online and Mobile Banking

Average Rating of Financial Insights Delivered to Business Customers Is 4.6 out of 5 Following the success of its AI-driven consumer banking solutions, Personetics now brings the power of AI to small business banking. The Personetics solution is designed to help small businesses proactively manage their day-to-day banking needs, optimize cashflow and ensure they have enough liquidity to support future growth. Integrated into the bank's online and mobile experience, the solution enables business owners and managers to…

EY Study Reveals US CEOs and Business Leaders Are AI Optimists but See China as Obstacle to AI Advancement in the US

85% of US CEOs And Business Leaders are AI Optimists A study of US CEOs and business leaders, conducted by EY, revealed that most senior executives (85%) classify themselves as artificial intelligence (AI) optimists, citing increased investment and trust in the technology. Eighty-seven percent say their company will invest in AI initiatives this year. US C-suite faces international and domestic challenges with AI Despite the growing optimism around AI among the US C-suite, they are faced with international and domestic…

Lattice Engines Ranked a Leader in B2B Customer Analytics by Independent Research Firm

Lattice Engines, the world's first AI-powered B2B Customer Data Platform, has been named a Leader by Forrester Research in its recent report The Forrester Wave: B2B Customer Analytics, Q1 2019 authored by analyst Allison Snow. Lattice Engines continues to be a leader recognized not only by independent analysts but by customers as well for helping B2B marketers improve productivity throughout the campaign process and deliver greater engagement in their account-based marketing (ABM) programs. "Now more than ever, B2B…

Kochava Collective Provides Audience Insights and Data Enrichment at Scale

5b Connected Device Profiles Give Brands and Marketers an Alternative to the Walled Gardens for Data Enrichment and Deep Audience Insights The Kochava Collective, the world's largest independent mobile data marketplace, now provides brands, app owners, and data companies with access to more than 1B monthly active users, 5B total connected device profiles, and is growing by 400 Million every month. The Kochava Collective is on pace to include 10B devices by the start of 2020. This data, combined with strategic partnerships…

MoEngage Introduces Two Products to Help Marketers Create Hyper-Personalized Digital Experiences

MoEngage, the Intelligent Marketing Automation Platform, launched two new products at #GROWTH19 Conference. They launched MoEngage Analytics, an industry-first product that lets marketers run & optimize their campaigns in one place and On-Site Messaging that lets marketers craft consistent and personalized messages on their websites. MoEngage Analytics isn’t just another Analytic tool. Marketers have to switch between multiple tools and constantly follow up with other teams to measure and improve their campaigns. This…

Women Tech Council Unveils 2019 Shatter List Showcasing Companies Closing the Gender Gap in Tech

Companies Recognized for Active Programs That Accelerate Shattering the Glass Ceiling for Women in Technology Women Tech Council (WTC), a national organization based in Silicon Slopes, focused on increasing the number of women in technology, released the 2019 Shatter List in honor of International Women's Business Day. The List showcases the 46 technology companies that are accelerating removing the glass ceiling for women in tech through creating and enacting impactful programs and cultures to create inclusivity.…

CX Trends Study: UK Consumers Lead in Prioritising Corporate Social Responsibility

Consumers and Brands Aligned on Importance of Doing Good; Outpace US and Australia A new study from cloud-based experience leader, InMoment, uncovered five trends, including one that reveals UK consumers are outshining their global peers in making social responsibility a priority when choosing which brands to support. Unlike other areas in the study, UK companies were well aligned with consumers, also ranking this as a major area of focus. The 2019 UK CX Trends study found that 42 percent of consumers say that brands’…

Billups Invests In Top Talent to Meet Growing OOH Market Demand

Billups Names Marketing Veteran Nick Wootten as SVP of Marketing, Plus Managing and Regional Director Hires in Austin, LA, Chicago, New York and Seattle to keep up with the Rapid Growth of the Business Billups, the largest independent out-of-home (OOH) advertising company in the US, announced the appointment of veteran Nicholas Wootten as SVP of Marketing, as well as the expansion of its team nationwide – with several managing and regional director hires in Austin, Los Angeles, Chicago, New York and Seattle. Nick joins…

Swiftpage Accelerates Growth Strategy with Acquisition of Kuvana, Inc.

Kuvana, Inc. Is the Maker of InboxGuru, the Technology Powering the All-New Act! Marketing Automation Swiftpage, the provider of Act! CRM software, a leading cloud-enabled platform aimed at helping small and mid-sized businesses (SMBs) grow, announced the acquisition of Kuvana, Inc., the maker of InboxGuru, an email marketing and marketing automation solution for small and medium sized businesses. InboxGuru's technology powers the all-new Act! Marketing Automation solution that was released in November. The acquisition…

Cloud-based CRM Solutions Will Increase Your Sales and Offer a Seamless Customer Experience

Frost & Sullivan Highlights That Cloud-Based CRM Solutions Enable Organizations to Deliver a Truly Personal Purchase Experience to Customers Over the last five years, the percentage of salespeople achieving their sales targets had dropped from 63% to 53%. On the other hand, almost 74% of the salespeople in companies that employed a sales-enablement charter made their quota. In a highly dynamic business environment where customers access information through multiple touch points, it is critical for salespersons to…

Commit Your Company to CX Improvements in 2018

Among 2017’s many lessons, one of the biggest is that customer-centric business models are here to stay, but only when they deliver real value. Over the last year, brands have continued to recognize the insufficiency of business-first mindsets and operations. Price is no longer the sole factor motivating consumers’ purchases – shoppers are now interested in more valuable and enjoyable brand interactions and are in the position to take their business to those companies offering them more than just a deal. Many brands are…

Voci Closes $8 Million Series B Funding to Fuel Rapid Growth in Voice of the Customer and Compliance Analytics

Voci, Turns the Biggest and Least Accessible Customer Data into Actionable Insights for All Departments and Enterprises Voci, the leading provider of enterprise speech-to-text transcription and analytics, announced the close of its $8M Series B Round. The Series B round was led by Grotech Ventures (Grotech) and Harbert Growth Partners (Harbert). Voci plans to use this capital to accelerate sales and marketing while continuing its focus on delivering best-in-class technology for businesses seeking insights from their…

IAS Launches First-To-Market Mobile In-App Solution for Programmatic Brand Safety

The Trade Desk, DoubleClick Bid Manager, Oath, Viant's Adelphic, AppNexus, and MediaMath Integrate IAS to Increase Mobile In-App Transparency Leading ad tech platform for measurement and analytics, Integral Ad Science (IAS), has announced the availability of first-to-market technology that allows programmatic buyers to target mobile in-app inventory. Now, in-app advertisers can leverage inventory that is brand safe, fraud-free, and expected to meet a given viewability goal. Through key integrations with top programmatic…

NVM Contact Center Decked with Fully-Integrated Omnichannel Solution to Deliver Exceptional CXs

A Fully-Integrated Omnichannel Solution Has Been Designed to Deliver a Consistent Customer Experience Across All Salesforce Digital Channels and the NVM Contact Center NewVoiceMedia, a leading global provider of Cloud Contact Center and Inside Sales Technology, announced its Spring ’18 release. The leading cloud contact center provider unveiled key capabilities that will enable businesses to drive digital transformation and create unified, consistent and integrated experiences irrespective of the channel chosen by the…