Creator by Zmags Brings Greater Agility to Ecommerce Creativity

New Add-On Capabilities Enrich Digital Experiences Without Coding  Zmags, the leader in rich content experiences for retailers, announces new Creator by Zmags (Creator) capabilities. These new capabilities are the result of growing consumer pressure to enhance digital shopping experiences. A Salesforce State of the Connected Customer Report shares the harsh reality that 67% of customers say their standards for a good experience are higher than ever. Yet we know, brands looking to meet high customer expectations…

Evolution Digital and Vast Broadband Announce Agreement for Full App-Based TV Offering with eMERGE User Experience

Evolution Digital announces an agreement with Vast Broadband ("Vast") to be its full end-to-end IP video platform provider for its application-based video offering. As Vast migrates to IP video delivery with Evolution Digital's eVUE-TV content delivery platform, the app will feature 300+ linear channels, Video on Demand, network DVR, pay-per-view and catch-up/start-over content on the operator-customizable, feature-rich eMERGE user experience. The streaming service will be available to more than 57,000 residential and…

Zepl and Snowflake Bring Data Science as a Service to Cloud Data Warehouses

New partnership enables customers to analyze Snowflake data at scale in just minutes Zepl, the data science and analytics platform, and Snowflake Inc., the only data warehouse built for the cloud, announced a new partnership that enables Snowflake customers to accelerate the ROI on their machine learning and artificial intelligence investments. With Zepl's new native Snowflake integration, data science teams are able to rapidly explore, analyze and collaborate around…

Salesforce Grants Equity Awards to MapAnything Employees Under Its Inducement Equity Incentive Plan

Salesforce, the global leader in CRM,announced it has granted equity awards under its 2014 Inducement Equity Incentive Plan (the "Plan") to new employees who joined Salesforce in connection with its acquisition of MapAnything, Inc. ("MapAnything"). The Plan was adopted by the Salesforce Board of Directors in July 2014, in accordance with New York Stock Exchange Rule 303A.08. MapAnything integrates map-based visualization, asset tracking and route optimization to drive efficiency for field sales and service teams and…

PowerChats Updates Home Service Customer Experience with Latest Software Advances

AI-Powered Chat Provider's New Real-Time Alerts and Texting Features Give Home Service Business Owners Even More Capability for Connecting with Customers PowerChats, an artificial intelligence-powered chat service exclusively for the home services industry, has announced major updates designed to improve convenience and conversion tracking, enhance connection with leads and increase customer satisfaction. In today's economy, speed to lead is critical for connecting with customers. The new updates provide PowerChats…

Animoto Investigates Marketing Potential For Branded Videos on Instagram Stories

74 percent of businesses post at least 2 videos on Instagram Stories each month, with 62 percent saying a Story prompted a direct message from a customer Animoto takes a close look at stats behind the rise of Instagram Stories in 2019 with the release of an infographic aimed at marketers. The company that makes it easy for anyone to create professional marketing videos compiled data about the rapid growth of Instagram Stories, its effect on the social media marketing landscape, and how marketers and small businesses…

Seismic Empowers GLORY To Achieve Global Sales, Service and Channel Growth

Company Leads Sales Enablement Adoption for a Decade Seismic, the recognized leader in sales and marketing enablement, announced GLORY, a global leader in cash technology solutions, has experienced ten years of sales enablement success. "It's an honor to get to work with visionary companies like Glory that have helped shape and define sales enablement through ten years of successful adoption," said Doug Winter, CEO and Co-Founder of Seismic. "Evidenced by their global growth, scale, and category leadership, it's clearly…

SmartBug Media Founder Named a ‘Best CEO for Women’ by Comparably

Leading Marketing Agency Credits Positive Workplace Culture and Remote Workforce Model for this Distinction SmartBug Media—a leading Intelligent Inbound marketing agency that assists businesses in generating leads, increasing awareness, and building brand loyalty through inbound marketing, digital strategy, design, marketing automation, and public relations—announced that its founder and CEO, Ryan Malone, was named one of the country's "Best CEOs for Women" for the second consecutive year. The award validates the company's…

Espressive Named a 2019 “Cool Vendor” by Gartner

Included in Research Designed to Highlight Interesting, New, and Innovative Vendors Espressive, the pioneer in AI for enterprise service management (ESM), announced it has been named a "Cool Vendor" based on the May 16, 2019 Gartner report titled, "Cool Vendors in Human Capital Management: Enhancing Employee Experience"1 by Jason Cerrato, Amanda Grainger, Jeff Freyermuth, Helen Poitevin, Ron Hanscome, and John Kostoulas. According to Gartner, "The Cool Vendors within this report draw attention to innovative employee…

Invoca Survey Finds Over Half of Consumers Only Offered Automated Communications By Brands Feel Frustrated When They’re Unable to…

Majority of consumers prefer phone calls or in-person interactions over AI and automated experiences to complete transactions for healthcare, financial services, and more Brands are betting on AI and digital communications to enhance their customer experience, and, in fact, experts predict 85% of customer interactions will be handled without a human by next year. Yet according to a recent survey commissioned by Invoca and conducted online by The Harris Poll among over 2,000 U.S. adults, consumers don't seem to have…

Independent Research Firm Reports Partnerships Are Critical to Business Growth

Study confirms companies with mature partnership programs grow overall company revenue nearly twice as fast as companies with less mature programs Impact, the global leader in Partnership Automation, released a commissioned global study conducted by Forrester Consulting confirming a direct correlation between a business's partnership program maturity and their ability to meet and exceed revenue and growth goals. The study, titled “Invest in Partnerships to Drive Growth and Competitive Advantage,” was unveiled on stage at…

Snowflake Achieves ISO Certification to Help Keep Customers’ Data Safe

Compliance with ISO/IEC 27001 standard demonstrates commitment to delivering best-in-class cloud data warehouse security Snowflake, the data warehouse built for the cloud, announced that it has added ISO/IEC 27001:2013 certification to its extensive list of security capabilities as part of the company's continuous efforts to provide the most secure data environment for customers. Compliance with ISO's internationally recognized standard confirms that Snowflake's security management program is comprehensive and adheres to…

Amazon Introduces Counter in the U.S. – Where Customers Can Pick Up Their Package and Shop Too

Available today at more than a hundred Rite Aid stores in the U.S., and growing to over 1,500 by year’s end, Counter enables quick and easy pickup of packages Amazon announced the U.S. launch of Counter, a new network of staffed pickup points that gives customers the option to pick up their Amazon packages in-store at a partner location. Starting today, customers will have access to more than a hundred Counter locations across the U.S., with thousands of additional locations coming soon. Delivery to a Counter location is…

SheerID Gives Brands Worldwide Reach to Gen Z Audience with Industry’s First Student Verification Solution Available in 191 Countries

New Enhanced Fraud Protection Minimizes Discount Abuse for Brands Marketing to Students With Gated, Exclusive Offers Globally SheerID, the market leader in digital verification technology for gated, exclusive offers, launched instant student verification in 191 countries recognized by the United Nations. The industry’s first worldwide student verification offering, SheerID makes it possible for brands to use gated offers to engage college and university students around the globe—the primary customer segment to market to Gen…

GoSpotCheck Gains Valuable Leadership Expertise with Five Additions to Management Team

GoSpotCheck, the software company reimagining how the mobile workforce works, has expanded its leadership team with the hiring of five executives to help guide the growing company—delivering increased focus on product development, engineering, customer success and marketing. The move will support GoSpotCheck's ongoing maturation from a startup into a thriving corporation that today has Fortune 500 customers and partners throughout the world, as well as more than $46M in capital investments. All additions to the leadership…

New Syncsort Trillium Software Delivers Data Quality at Scale

Helps Organizations Advance Trusted Data to the Cloud for Strategic AI, Machine Learning and Compliance Initiatives Syncsort, the global leader in Big Iron to Big Data software, unveiled Trillium DQ for Big Data, providing best-in-class data profiling and data quality capabilities in a single solution, designed to work natively with distributed architectures. Using Trillium DQ for Big Data, organizations can apply data quality to large volumes of enterprise data on-premises or in the cloud, delivering trusted data for…

TechBytes with Justin Fortier, Principal Data Scientist at ViralGains

Tell us about your role and the team/technology you handle at ViralGains. I joined ViralGains in 2017 as Principal Data Scientist, where I not only create Machine Learning models to help grow the business but also build and lead the Data Science team. Regarding technology, we use Amazon S3 and Snowflake as our primary data warehouses, R and Python to build our models, and Microsoft PowerPoint and Tableau to communicate results, insights and recommendations to the executives. How are AI, NLP and Voice Search transforming…

Adobe Experience Platform Taps AI-Triggered Analytics to Boost Real-Time CXM

MarTech Leader in Analytics and Content Management, Adobe Experience Platform Takes a Quantum Leap in Real-Time Personalized Engagement with AI-Triggered Analytics Today's marketers are thriving in a complex personalization-driven market where customer journeys are getting exceedingly painful to map. With multiple shopping platforms available for customers, it's turning out to be a minefield of 'lost' opportunities for marketing teams that are yet to invest in a Customer Data and Analytics Platform. The MarTech landscape is…

MarTech Interview with Michael Dickerson, Chief Executive Officer at ClickDimensions

"As the leader of a technology company, it’s easy to get caught up in the benefits of AI, but it’s also essential to acknowledge the importance of the things that only humans can achieve." Tell us about your role and journey into Marketing Technology. My first company was a licensed apparel company that sold apparel with the licensed marks of colleges and pro sports teams. For a variety of reasons, we wound up buying the source code for a telemarketing system that we converted into a system to manage customer interactions…

Don’t Let Data Silos Be Your Downfall

You’ve likely caught wind of the recent controversy surrounding the now-defunct healthcare tech company Theranos and its founder, Elizabeth Holmes. For all of the pressing questions that arose in the aftermath of the new documentary and book about Theranos, one of the most concerning issues, from a business perspective, was the data silos the company promoted. Did you know: AWS has just Announced the General Availability of Amazon Personalize At Theranos, the company culture was one in which employees operated…