When asked to think of an individual making a living off the sales profession, many people still imagine a man in a suit hitting the streets, demoing products and charming customers. But this is no longer the case--the modern salesperson…
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As sales and marketing strategies are increasingly driven by machine learning and AI, executives in these areas should be looking for the best ways to source data for applications leveraging this technology. One such solution is…
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Social media is more pervasive than ever and poised for further evolution. It has been reborn over the course of the past few years as a hyperfocused business tool– more targeted, simpler to use, and possibly more effective than before.…
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"Sales reps need to be knowledgeable not only about the industry they are selling to but about the company and even the prospect they are meeting with, prior to picking up the phone or sending off an email." On Marketing Technology MTS:…
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The holiday season can be one of the busiest times of the year. Being prepared for upcoming holiday digital advertising campaigns, and doing so early, can help brands and agencies capture the increased revenue opportunities that the season…
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Improves Omni-Channel Campaign Performance by 3x Lattice Engines, a leading provider of revenue acceleration solutions, announced a significant new version of its AI-based segmentation platform that has enhanced data and…
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Judges Recognize BPM Deployment Successfully Leveraging IoT To Reduce Energy Usage Worldwide Bpm'online, which provides an enterprise platform for CRM and business process management, has recognized Techwave's Business Process Management…
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Gold in 'Solution that leads to Transactions' – Silver in 'Technology'– Bronze in 'B2B' Vendasta, the leading platform for selling digital solutions to local businesses, is delighted to announce that SIINDA, the Search and Information…
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Marks Completion of LiveRamp’s Ecosystem-wide Identity Resolution Platform LiveRamp®, an Acxiom® company and leading provider of omnichannel identity resolution, announced the launch of IdentityLink™ for agencies. This solution allows…
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Now With Personalized Experiences, Navigation And Recommendations, And Embedded Trailhead Learning Salesforce, the global leader in CRM, announced the new AppExchange, the world's leading enterprise cloud marketplace that gives…
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Adobe Advertising Cloud Clients Will Be Able To Access High-Impact Native Video And Display Ad Placements Across Sharethrough's Premium Publisher Network The leading native supply side platform, Sharethrough, has announced a new…
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NPS Provides Proactive Measurement of Customer Loyalty and Endorsement SSI became a licensed Net Promoter Score service provider, enabling companies to survey 17 million panelists in order to measure customer loyalty and gather…
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Tethr Raised $15 million In Series-A funding Led By Grotech Ventures With Participation From MissionOG And Strategic Investors Tethr, the conversation intelligence company, has raised $15 million in Series A funding led by Grotech Ventures…
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By 2022, Salesforce Partner Ecosystem Will Gain $5.18 For Every Dollar Salesforce Earns Salesforce, the global leader in CRM, announced new research from IDC, commissioned by Salesforce, detailing how Salesforce and its ecosystem of…
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New Features in Pega Customer Engagement Solutions Improve Resolution Time Across Online Chat, Email, and Phone Leading customer engagement software provider, Pegasystems, has announced new artificial intelligence and virtual assistant…
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5 Ways Artificial Intelligence Can Support Your Business Today Artificial Intelligence (AI) has for decades been the subject of science fiction and fantasy films. But we’ve come a long way since ‘Skynet’. Only a few months ago, Facebook…
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Amazon and Alphabet take the top two spots in Forbes Insights’ “50 Most Engaged Companies” List In a recent report, Forbes Insights revealed how leaders in the B2B  and B2C industries measure their success with customer engagement. The…
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Liftoff’s Annual Mobile App Engagement Index Analyzed 30 Million App Installs Across Six App Categories To Unearth Surprising Key App Trends From This Past Year Liftoff, the leader in mobile app marketing and retargeting, today released…
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