Snap36, the market leader for rich and interactive 360-degree/3D product experiences, and 1WorldSync, the leading provider of product content solutions, announced a strategic partnership that will provide companies of any size and industry the added advantage of authentic, high-quality, digital-ready product images.
In the increasingly competitive e-commerce world, engaging customers and optimizing conversion rates online is critical for growth. 1WorldSync and Snap36 understand the importance of high-quality and brand verified product content in capturing the attention, trust, and loyalty of today’s online buyers. This partnership will improve the ability for brands and retailers to deliver best-in-class product information experiences to their customers and prospects, an added advantage in the CPG/Grocery and Foodservice marketplaces.
Snap36 utilizes a unique combination of automated robotic equipment and workflow software that delivers 360° and 3D product imagery and photography. 1WorldSync will now be offering image capture services powered by Snap36 as part of its comprehensive product content offering to more than 25,000 global companies in 60 countries.
“We are thrilled to form this partnership with Snap36, a company that also values strengthening product content across all platforms,” said Karin Borchert, CEO of 1WorldSync. “The product content landscape does not just entail text anymore; it is widely becoming recognized that product imagery is a contributing factor to buyer conversion rates.”
“Retailers and brands are quickly realizing that high-quality product imagery is the quickest path to customer engagement and conversion online,” said Jeff Hunt, CEO of Snap36. “This trend is only going to increase, especially as more CPG and Grocery companies are adding e-commerce in the wake of retail giants Amazon and Walmart. By partnering with 1WorldSync, we will be able to more easily optimize content for these companies and help them deliver positive results.”
Marketing Technology News: Tony Lucia Named Chief Technology Officer at IAS