3Cinteractive Corp. (3C), the leading provider of rich communication services (RCS), announced a licensing agreement with artificial intelligence (AI) technology provider and systems integrator Automagi Inc. (Automagi) to deploy RCS business messaging in Japan through 3C’s industry-leading RCS Engagement Platform—enabling the creation of compelling experiences between businesses and their customers that reinvents messaging engagements.

This new collaboration adds the ability for enterprise businesses to take advantage of the rich engagement capabilities RCS offers. Formerly Jibe Mobile K.K., Automagi works with leading Japanese mobile network operators to bring cutting edge technologies to market.

Last year, Japan became the first country in the world to deploy RCS coverage with all major mobile network operators with complete client and network interoperability and exceeded eight million P2P customers until now. This achievement earned them recognition as a gold standard region by the GSMA and represents an enormous opportunity as RCS expands to businesses.

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“As one of the first countries to fully embrace RCS technology, the Japanese market is well on its way to becoming the global leader,” says Mike FitzGibbon, president of 3C. “We’re honored to be partnering with Auomagi to enable businesses to take full advantage of this technology and are proud to be working with their innovative team to bring RCS business messaging to market.”

“We are proud to develop our business in Japan together with 3C, a highly professional mobile technology provider with the latest knowledge and technology of RCS,” states Masa Sakurai, CEO of Automagi. “Related to RCS-based service in Japan, as all major Japanese carriers have publicly announced their support of B2C business messaging, Automagi and 3C will contribute to the dissemination of this RCS-based service and integration in Japan.”

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The first purpose-built platform of its kind, 3C’s RCS Engagement Platform simplifies the complexities involved in delivering rich, value-driving RCS experiences.  Supporting Universal Profile 2.0 and 2.2 features, 3C’s platform connects to multiple MaaP platforms and has been deployed around the world. An embedded content management system allows for the creation and management of RCS assets for use within campaigns. Intelligent fallback capabilities enable the platform to bridge the RCS/SMS gap during the transitional period to ensure messages are delivered and displayed correctly, regardless of the consumer’s device.

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