Solution Provides Foundational AI Infrastructure for Marketers to Personalize Messaging at Scale

Aampe, the AI-native user engagement platform, announced a $7.5 million Pre-Series A funding round led by Matrix Partners India and Peak XV Partners (formerly Sequoia Capital India & SEA). The new capital will support product development and fuel growth as the company continues its rapid global expansion.

Over the last several years, the marketing industry has grappled with the opportunities presented by personalization and the challenges associated with properly implementing it. Today, managing customer relationships suffers from the inefficiencies created by traditional, manual processes. Within CRM systems, marketers must manually segment user populations, build user journeys with minimal guidance, and perform labor-intensive A/B tests.

“AI dramatically alters how we build software, making the older ‘rules engine’ generation of software increasingly obsolete”

By redesigning what was traditionally a one-way communication to users, Aampe turns an app’s marketing messaging into a personalized experience through agentic AI that tracks and adapts to each user’s individual responses, clicks, and subsequent actions in response to each message they receive. Marketers can then collect the insights gained about users within a simple dashboard to understand individual user preferences, behaviors, and motivations.

Aampe automates content creation, experimental design, and conversion tracking, among other uses. Improving those marketing processes significantly boosts user engagement and conversion rates while reducing the time and effort required to manage traditional rules-based systems.

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“AI dramatically alters how we build software, making the older ‘rules engine’ generation of software increasingly obsolete,” said Paul Meinshausen, co-founder and CEO of Aampe. “Marketers have been forced to define rigid paths for their users that ignore their individuality and diversity. Generic segmentation leads to frustration, reduced engagement, and slower growth. Aampe has created a way for CRM AI agents to iteratively learn user preferences and then adapt and respond to those preferences optimally, unlocking the benefits that better customer experience provides.”

With its latest funding, Aampe has now raised a total of $9.3 million since its founding in 2020. Aampe currently serves over 50 million users each month, delivering impactful results for a diverse range of customers, such as HAAT, IntelyCare, PayU, Swiggy, and ZALORA, among others, and is growing its customer base across Asia, Europe, and North America.

From gaming to eCommerce and subscription apps to FinTechs, Aampe’s customers have garnered strong results by using Aampe’s AI-driven approach to customer lifecycle management. Customers have reported a 30% increase in new user conversions, a 4x increase in customer retention, and hundreds of thousands of dollars in savings on SMS spending through more efficient messaging, with no reduction in messaging performance. In the first eight months of 2023, Aampe’s MRR grew at a compound monthly growth rate of 32%.

“Customer engagement and marketing technology has been an early beneficiary of advances in AI and machine learning, and Aampe is a clear front runner in enabling organizations to adopt personalized and result-oriented communication to drive growth,” said Aakash Kumar, Managing Director of Matrix Partners India. “We’re delighted to lead this round to support a team that is best placed to build the next generation of an AI-native customer engagement stack for businesses and keenly look forward to collaborating with them as they scale up.”

“As the world switches from growth at all costs to profitable growth with a solid unit economics profile, the way users are engaged and retained inside an application world has become more important than ever,” said Anandamoy Roychowdhary, Partner – Surge, Peak XV Partners. “Aampe builds a fantastic product that has seen their customers significantly improve retention numbers. The users of these apps have much better outcomes as well. I’m excited for Aampe to take this great product to a lot more customers.”

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