Adpost’s New Persona Customization Feature Amplifies Brand Voice Through AI Chatbots

Adpost’s latest ‘Persona’ feature ensures that AI chatbots not only answer queries but also echo a brand’s authentic character and ethos

In the competitive landscape of , having a distinct brand voice has become a necessity for businesses everywhere. As Seth Godin aptly said, “People do not buy goods and services. They buy relations, stories, and magic.” Recognizing the importance of this, Adpost is thrilled to announce its groundbreaking innovation for businesses of all sizes: the ‘Persona’ customization for AI Chatbots. This pioneering feature ensures that brands don’t merely provide answers; they communicate with flair, ensuring every interaction aligns with their brand’s distinct ethos, tone, and values.

Every brand has its unique narrative, and with Adpost’s ‘Persona’ feature, they can seamlessly translate that story into their chatbot’s character. Whether it’s the playful banter suitable for a young startup or the poised advice of a seasoned law firm, ‘Persona’ delivers an unmatched level of customization.

Marketing Technology News: WalkMe and Deloitte India Enter Strategic Alliance to Drive Digital Adoption across Enterprises in India

“People do not buy goods and services. They buy relations, stories, and magic.”

— Seth Godin

This innovation’s potential transcends conventional customer interactions. Picture a visitor arriving at a local bakery’s website and encountering an AI chatbot exuding enthusiasm, recommending popular delights, and sharing the heartwarming journey of the baker. Thanks to ‘Persona’, such enriching experiences are now a reality for every brand.

While the spotlight is on ‘Persona’, Adpost hasn’t sidelined the foundational aspects of its AI chatbot. Brands can still harness the bot’s vast knowledge reservoir, accessed either via manual instructions or web page crawling, ensuring a blend of accuracy with personality. For those keen to explore deeper the intricate relationship between a chatbot’s knowledge and persona in AI, Adpost recommends their comprehensive article on Knowledge and Persona.

As the digital frontier continues its relentless evolution, Adpost remains committed to pioneering advancements that empower businesses to stand out. Adpost invites all to experience the future of interactive AI today.

Marketing Technology News: MarTech Interview with Kala Halbert, Director of Marketing, Prophia