Pattern89, which offers an artificial intelligence platform to improve paid social advertising results, has announced that their platform is expanding to include Google advertising. Throughout 2019, the Pattern89 software will include successive releases to analyze and predict performance across Google Display, YouTube and Search. The expansion will enable marketers to drive improved multi-channel results across more than 58% of the digital advertising ecosystem according to eMarketer.
@pattern89 expands successful AI platform for paid ads to include Google ad network
Facebook recently reported a 26% increase in Q1 advertiser earnings showing the steady growth of the digital advertising ecosystem. Pattern89 analyzes the billions of data points generated in these ads into real-time actionable insights that marketers can use to build the most effective ads on Facebook, Instagram, and now, Google.
“Introducing AI for Google ads, along with our AI for Facebook and Instagram ads, provides marketers with more efficient results and less time spent manually optimizing digital advertising,” said R. J. Talyor, founder and CEO of Pattern89. “Our AI has always helped marketers excel in advertising on social media, and we are excited to add these key channels in response to customer demand.”
Marketing Technology News: Optimal Blue Extends Social Media Platform with Integrated Publishing Capabilities
Customers are also looking forward to the expansion. With it, they will be able to analyze over 2,900 dimensions of each ad on Facebook, Instagram and Google, and apply learnings to create the best-performing ad sets possible while also managing their real-time multi-channel campaigns with access to and analysis from unlimited historic ad-sets.
According to Adobe, 48% of digitally mature brands have an AI strategy and 28% of top performing companies are using AI for data analysis. Pattern89 is committed to finding the trends and outliers that help marketers improve key performance metrics. To that end, a Customer Advisory Board will be guiding Pattern89 as new Google capabilities are added throughout 2019. Brands representing brick and mortar retailers, e-commerce companies, as well as public and privately held agencies will inform the Pattern89 product team on the most beneficial features to serve the platform’s user-experience.
Marketing Technology News: Neustar Integrates TiVo TV Viewership Data into Multi-Touch Attribution Models