Apple Safari was the first browser to implement ITP. Firefox had also decided to block third-party cookies. Now, Google Chrome is …
Why Your Business Needs a Digital Content Strategy
There was a time when a professional-looking website was the only digital asset a business needed to worry about. With …
Server-Side Platforms (SSPs) Take Note: 5 Things That Matter to Site Owners
As programmatic advertising spent keeps increasing, and the digital landscape gets more complex, one thing remains the same: Publishers need to …
How Google’s Rising Trust in Machine Learning Affects Ad Buys
Google recently announced two significant changes to its Google Ads policies. Both reflect Google’s increased trust in machine learning to …
Content Recommendation Platforms Taboola and Outbrain Merge to Disrupt “Global AdTech” Ecosystem
Content is nothing if it can’t be discovered. And, Content Recommendation and Discovery platforms like Taboola and Outbrain attract attention …
AI Platform Pattern89 Plans Expansion Into Growing Digital Advertising Market
Pattern89, which offers an artificial intelligence platform to improve paid social advertising results, has announced that their platform is expanding …
Location Data and The Growing Role in Marketing and Advertising Campaigns
The Recent Survey on Location Data Revealed Most Respondents Agree That Geo-Marketing Is the Next-Big-Thing After Automation and AI-Driven Ecommerce …
Have Facebook and Google Done Enough to Restore Advertiser Trust?
Amid mounting concerns surrounding brand safety, transparency in advertising, and the responsible use of consumer data, marketers are rethinking the …
TechBytes with Wesley MacLaggan, Head of Marketing, Marin Software
Wesley MacLaggan, Head of Marketing, Marin Software In 2018, leading B2B brands are increasingly looking at the current crop of cross-channel …