Google Advertising

Cross border e-commerce is booming. Even back in 2016 a global Nielsen report suggested that 57% of shoppers had purchased from an overseas retailer in the previous 6 months. In recent months the global COVID-19 has had a huge impact on…
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The COVID-19 pandemic has significantly influenced the global ad spend trends. Where’s the nearest click and collect? What time does our local store close in light of the latest COVID-19 restrictions? Where can I order that toy car he/she…
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Apple With over 720 million users, any decision by Apple regarding the iPhone has an immediate global impact. Their recent announcement at WWDC to discontinue Apple IDFA left the advertising world reeling — one of the most critical and…
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Advertising measurement is a terrific science. When done right, it can drive sustained revenues with a retained customer base for a very long period of time. Even in 2020, CPM remains the most preferred choice of ad sales payment, despite…
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Apple Safari was the first browser to implement ITP. Firefox had also decided to block third-party cookies. Now, Google Chrome is expected to follow these browsers by rendering third-party cookies obsolete.  By 2023, Google Chrome will…
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There was a time when a professional-looking website was the only digital asset a business needed to worry about. With that in place, a multi-location retail brand or restaurant could rest assured that when people found their business…
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As programmatic advertising spent keeps increasing, and the digital landscape gets more complex, one thing remains the same: Publishers need to strike a delicate balance between earning ad revenue and maintaining a positive user experience.…
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Google recently announced two significant changes to its Google Ads policies. Both reflect Google’s increased trust in machine learning to optimize performance over time. Each promises better performance, but each requires practitioners to…
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Content is nothing if it can't be discovered. And, Content Recommendation and Discovery platforms like Taboola and Outbrain attract attention from publishers by helping them meet their audience with smart techniques. In an major…
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Pattern89, which offers an artificial intelligence platform to improve paid social advertising results, has announced that their platform is expanding to include Google advertising. Throughout 2019, the Pattern89 software will include…
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The Recent Survey on Location Data Revealed Most Respondents Agree That Geo-Marketing Is the Next-Big-Thing After Automation and AI-Driven Ecommerce Let's take a shot at the most enterprising question of 2018 -- How are companies using…
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Amid mounting concerns surrounding brand safety, transparency in advertising, and the responsible use of consumer data, marketers are rethinking the field’s larger strategic framework. Nine in ten CMOs at large US brands overhauled their…
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