Amperity Appoints Rob Ferguson as New Chief Revenue Officer

Amperity Appoints Rob Ferguson as New Chief Revenue Officer

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Salesforce veteran to drive next phase of revenue growth and customer success for leading AI-powered customer data cloud

Amperity, an AI-powered customer data cloud, announced the appointment of Rob Ferguson as its new Chief Revenue Officer. With over 20 years of experience scaling go-to-market organizations, Ferguson will accelerate the company’s strong market momentum and help enterprise brands transform complex customer data into business value.

“I’m incredibly excited and confident in Rob’s leadership as we enter our next phase of growth as a company,” said Tony Owens, CEO at Amperity. “Together, we share a commitment to driving exceptional customer value through innovative data and AI capabilities. With Rob’s leadership, we’ll continue to prioritize what matters most – empowering our customers with rapid, actionable insights that drive meaningful business outcomes.”

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A seasoned enterprise software executive, Ferguson brings over two decades of expertise in scaling high-growth technology companies. Before joining Amperity, he served as Chief Revenue Officer at AI decision intelligence leader Virtualitics and held the same position at Automation Anywhere. Prior to that, Rob spent 11 years at Salesforce in various executive leadership roles, ultimately as Executive Vice President, where he led national and global teams responsible for serving many of Salesforce’s largest customers.

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“I’m thrilled to join Amperity at such a transformative time,” said Rob Ferguson. “Amperity stands out for helping global brands turn complex customer data into real, measurable business outcomes. I’m looking forward to working with our customers to unlock new growth and drive impact with our powerful AI-driven solutions.”

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MTS Staff Writer

MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.

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