Clinch’s Flight Control Platform now enables advertisers to seamlessly plan, build, serve, and manage their creatives for Amazon Ads’ suite of ad products including Amazon DSP and Amazon Sponsored Ads

Clinch, the AI-powered technology company that brings efficiency, productivity, and intelligence to omnichannel advertising, announced the support of Amazon Sponsored Ads. Building on Clinch’s existing global certification with Amazon DSP, advertisers can now seamlessly manage creative for both Amazon Sponsored Ads and programmatic DSP campaigns, all from one centralized platform.

Amazon Sponsored Ads, available through the Amazon Ads console and Amazon Ads API, help advertisers promote products, boost sales, and engage shoppers throughout their buying journey. These ads appear when shoppers search with related keywords or browse similar products, making them a key tool for achieving marketing goals.

“Amazon already offers a wealth of opportunity for advertisers to reach and engage audiences through highly relevant advertising experiences. Our integration helps clients take full advantage of the complete suite of Amazon advertising products to effectively plan, run, and measure campaigns,” said Charel MacIntosh, Head of Business Development & Strategic Partnerships at Clinch. “By consolidating creative planning and execution across Sponsored Ads and Amazon DSP into one cohesive workflow within Flight Control, we’re giving advertisers the tools to plan and run campaigns more efficiently while staying focused on what matters: delivering relevant, impactful experiences to their audiences.”

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The integration is designed to simplify creative management for Amazon Sponsored Ads by centralizing assets and automating trafficking workflows all within Clinch’s platform, further positioning Clinch as a comprehensive solution for advertisers looking to engage shoppers across the Amazon Ads solution suite.

Within Flight Control, advertisers can plan, build, activate, and measure creatives across all channels, including Amazon’s extensive global inventory of streaming TV (STV), online video, display, and mobile:

• Build bespoke creatives and ad templates for scalability utilizing Flight Control’s AI-powered Ad Builder, and deliver personalized, relevant content to audiences and circumstance at scale.
• With a click of a button, preview creative variations as they would appear in a live environment and test a campaign’s logic using Flight Control’s highly intuitive and visual ad server simulator.

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• Efficiently QA large volumes of creative variations across multiple media channels, for creative or legal requirements in a user-friendly way.
• Maintain a holistic understanding of creative performance across different channels and inventory sources, spanning across programmatic display/video, streaming, audio, and more, at a granular creative variant level from a single, unified platform.