Digital Marketers Can Now Leverage AI More Than Ever to Scale Their Advertising Efforts and Maximize ROI
Codewise, the industry’s first provider of AI-powered online ad measurement and management solutions for digital marketers, recognized by the Financial Times as one of the fastest-growing companies in Europe, announced that it has enriched its Voluum tracking platform technology with an additional component to its AI-powered set of tools, known as Traffic Distribution AI.
The Traffic Distribution AI technology helps digital marketers and media-buying professionals across agencies and brands get the best performance from their online ad management efforts. The previous version enabled advertisers to use Voluum’s machine learning algorithm to automatically match traffic with the best performing offers and landing pages. Now, the AI-based technology has taken a huge step forward toward prescriptive analytics, recommending, in addition to the best combination of landing pages and offers, also the best performing distribution paths.
This results in ROI increases of at least 30 percent. Additionally, Traffic Distribution AI now allows marketing and media-buying professionals to efficiently scale their operations by saving hundreds of hours otherwise spent on online ad optimization tasks.
“With the latest expansion of our AI-powered technology, we bring an important innovation to the online advertising space, setting another milestone on our way to creating the ultimate AI suite for managing and optimizing all digital marketing efforts,” said Maciej Szlachta, CTO of Codewise. “This technology allows digital marketers to scale their operations up in ways that were unimaginable only a few months ago.”
“Consistently with our core value, outside-in centricity, we have been listening closely to our customers’ demand for actionable insights and for automated workflows,” said Dr. John Malatesta, CEO and President of Codewise. “As a result, we are progressively enriching our ad measurement and optimization Voluum Tracker platform with more and more advanced AI capabilities. Manually determining the best combination of offers, landing pages and paths results in a loss of budget, time and performance. Traffic Distribution AI automatically deploys smart data-driven actions that help digital marketers maximize their business impact and ROI.”