Oracle Recognized as A Leader in Independent Analyst Report on Marketing Automation Platforms

Oracle Recognized as A Leader in Independent Analyst Report on Marketing Automation Platforms

Oracle Eloqua, Part of Oracle Marketing Cloud, Is Top-Ranked in Current Offering and Strategy Categories, and Received Among the Highest Scores in the Market Presence Category

Oracle Marketing Cloud has been named a leader in business to business (B2B) marketing automation platforms by Forrester Research. The Forrester Wave: B2B Marketing Automation Platforms, Q4 2018 recognizes Oracle Eloqua as having the highest score in the current offering and strategy categories and among the highest scores in the market presence category. The report also cites Oracle’s substantial investment in “data as a differentiator,” noting that “Oracle aims to help its customers create consistent, compelling and connected experiences for customers and believes a data-first approach is the best way to deliver on that vision.”

“Marketing automation is growing at unprecedented rates as CMOs are asked to drive sales and strengthen brand and customer loyalty,” said Shashi Seth, SVP, Oracle Marketing Cloud. “To help our customers take advantage of one of the world’s best marketing orchestration engines to meet increasing demands and maximize the return on marketing spend, we will continue to put Eloqua at the center of all marketing activities. We believe that being named a leader by Forrester validates our unique data-driven approach to marketing and our focus on delivering the strategy, intelligence and execution engine that marketers require to provide irresistible, consistent and connected experiences to customers.”

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According to Forrester, with many features and much functionality now commoditized, vendors that “provide analytics and AI-powered capabilities to optimize engagement – from attraction to advocacy – with both leads and accounts position themselves to successfully deliver solutions that support modern B2B marketing.”

For the report, six vendors were evaluated across 36 criteria, which were grouped into three categories: current offering, strategy and market presence. Oracle received the highest score of any vendor in the current offering category, and received the highest score possible in the strategy and market presence categories. Oracle also received the highest possible score for twenty-seven of the criteria, including data management, planning and program management, segmentation and list building, outbound campaigns, channel optimization, lead nurturing, vision, go-to-market, product road map, innovation agenda, support for global deployments and market impact.

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Oracle Eloqua equips marketers with best-in-class lead and campaign management tools that help marketers engage the right audience at the right time in the buyer’s journey, while providing real-time reporting and insights. Oracle Eloqua is part of Oracle Marketing Cloud, an integrated portfolio of best-in-class B2B and B2C applications that empowers marketers to deliver irresistible, consistent and connected customer experiences that help drive sales and increase brand loyalty. Harnessing the power of artificial intelligence, Oracle Marketing Cloud provides contextually informed, personalized experiences at scale and in real time so marketers can reach customers wherever they are, and however they choose to engage.

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