Shashi Seth

"Data Science is pushing the effectiveness of email marketing in new directions, bringing us closer to human interaction." From eBay to Google to Oracle, tell us about your journey in product innovation. My journey in Product Management started at eBay, during a time when Product Manager roles hadn’t been fully defined. I was the first Technical Product Manager hired at eBay to lead the establishment of a developer program, as well as set the strategic vision for their development platform. It was interesting to work…

Oracle Eloqua, Part of Oracle Marketing Cloud, Is Top-Ranked in Current Offering and Strategy Categories, and Received Among the Highest Scores in the Market Presence Category Oracle Marketing Cloud has been named a leader in business to business (B2B) marketing automation platforms by Forrester Research. The Forrester Wave: B2B Marketing Automation Platforms, Q4 2018 recognizes Oracle Eloqua as having the highest score in the current offering and strategy categories and among the highest scores in the market presence…

"Modern Marketing is all about having one-on-one conversations with your customers, at the right time, on the right channel, with the right content." Tell us about your role at Oracle and how you got here. What inspired you to join Oracle Marketing Cloud? I am the Senior Vice President of Oracle Marketing Cloud. I joined Oracle about seven months ago. I was previously the Chief Product Officer of a late stage startup called xAd (now called GroundTruth) which is a location-based marketing platform. Oracle is one of…

Adding Infinity Analytics and CX Audience to Oracle Marketing Cloud Boosts Big Data Analytics and Helps Customers Better Pinpoint Their Audiences To help organizations rethink how data is applied across the entire customer lifecycle, Oracle is completely transforming existing approaches to customer data analytics and audience segmentation. With the launch of Oracle Infinity and Oracle CX Audience, the Oracle Marketing Cloud now enables marketers to build deeper, more profitable customer relationships by eliminating data…

"Marketing is rapidly evolving from just being a creative process to being a data-driven process." Tell us a bit about your professional journey. What drew you to marketing a cloud suite? I spent 9 years at Apple and 17 years in Silicon Valley cloud-based CX startups as a CEO or marketing leader and now I’m at Oracle leading product management for our CX Cloud Suite. I joined Oracle because I saw both tremendous products and people in the CX organization, yet the brand wasn’t well known in the larger CX community. As a…