Connekt Brings Interactivity and T-Commerce to Hisense Smart TVs
Hisense Smart TV Viewers Now Able to Purchase the Brands They Love through Connekt’s ShopTV App
Connekt, the AI-driven technology company transforming TV advertising for the connected world, announced the integration of its ShopTV application into new Smart TVs made by Hisense, a global technology leader and consumer electronics manufacturer.
The integration means that consumers can interact and engage with brands and content on their Hisense Smart TV platform, and personalize their interactions by opting to receive offers and deals from the featured brands. Viewers can also go a step further and purchase the products that interest them through the ShopTV app.
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“Hisense is a great partner for Connekt. Together, we’re offering brands and advertisers more meaningful ways to engage with their targeted TV audience. For viewers, we’re giving them the power to browse and buy what they see on TV, the largest screen in the home,” said Mike Fitzsimmons, CEO of Connekt.
ShopTV, Connekt’s owned-and-operated application, drives the convergence of TV, advertising, and commerce – offering over-the-top (OTT) video and brand channel opportunities for advertisers to create interactive experiences for connected TV viewers.
Christopher Clarke, director of Partnerships and Emerging Media at Essence, a data-driven global agency that is part of GroupM, added, “We’re finding that our clients are aggressively seeking additional ways to innovate in the linear video space. This relationship allows us to make a large step and is a significant development for advanced TV.”
Connekt is an AI-driven technology company that is making TV advertising Smarter. Purpose built for a multi-screen, internet-connected world, Connekt enables its media and advertising partners to make TV ads more targeted, engaging and measurable. It does this by leveraging proprietary artificial intelligence, in-content ad delivery, and a patented t-commerce platform. With a Smart TV footprint of millions of U.S. devices and growing, Connekt is transforming TV advertising for the connected world. Current partners include CBS, HBO, LG, Nielsen, Showtime, Sony and TiVo, among others.