Connekt

Company growth continues with the appointment of former Hulu and Condé Nast executive Steve DeMain as SVP, National Sales and TV Partnerships Connekt, an innovative technology company activating smarter TV experiences that audiences love, announced that it is rebranding to Connekt Technologies. The change reflects the company’s AI-driven technologies that power the millions of smart TV ads, content and commerce experiences for its partners, which include LG, Audi, Eli Lilly, Papa John’s, ABC and others. Connekt…

TV Advertising is no longer what it used to be a few years ago. Today, it's a dynamic ecosystem bubbling with hot new Digital TV Advertising and Analytics innovations. Next-gen TV advertising companies are completely revolutionizing the whole AdTech landscape. In our recent chats and events, we witnessed TV analytics market climbing new heights and setting unprecedented benchmarks in building a clear, real-time view of the viewer's journey. Continuing our mission to put the latest trends in AdTech and…

American History TV, BookTV and The Washington Journal first of C-SPAN Series to Benefit Connekt, an innovative technology company activating smarter TV experiences that audiences love, announced its partnership with C-SPAN. Before its 40th anniversary, C-SPAN turned to Connekt to quickly create branded merchandise and a new website that was reflective of its long heritage, the ethos of its shows, and its loyal audiences. Within a matter of days, C-SPAN had leveraged Connekt’s proprietary e-commerce solution to launch a…

Driving the Most Value Across TV and Other Connected Devices Within the Home Connekt, an innovative technology company activating smarter TV experiences that audiences love, announced it has been awarded a patent for its proprietary technology, enabling audiences to research and purchase items viewed on TV and video. The patented technology, which is already in use by top consumer brands, TV networks and their agencies, makes TV advertising, commerce and content experiences smarter and more effective. Connekt’s patent…

A T-Commerce Study by Connekt Showed That 76% of Viewers Would Purchase Products They See in TV Ads Television-based commerce – AKA t-commerce – is set to take off in 2018, buoyed by new technologies and the transition of millions of Americans to connected TVs. This prediction is substantiated by a t-commerce study Connekt conducted in early December 2017 showing 76% of viewers would purchase products they see in TV ads or TV shows in real time using their remote, and 43% will likely do so in 2018. T-commerce is coming…

Hisense Smart TV Viewers Now Able to Purchase the Brands They Love through Connekt's ShopTV App Connekt, the AI-driven technology company transforming TV advertising for the connected world, announced the integration of its ShopTV application into new Smart TVs made by Hisense, a global technology leader and consumer electronics manufacturer. The integration means that consumers can interact and engage with brands and content on their Hisense Smart TV platform, and personalize their interactions by opting to receive…

Enters Market With Patented, AI-Driven Solution Built For Scale, Prominent Partnerships With LG And Gracenote, And An Experienced Executive Team Connekt is emerging from stealth mode to unveil its technology solution that enables brands, distribution platforms and media companies to generate revenue streams from TV advertising and commerce. Powered by the industry's only in-content transactional advertising engine using artificial intelligence (AI), Connekt allows consumers to directly engage with TV ads and content in…