Cresta Launches AI-Augmented Customer Experience for Email, Bringing Higher Performance and Real-Time Intelligence to Every Major Support Channel

Cresta Launches AI-Augmented Customer Experience for Email, Bringing Higher Performance and Real-Time Intelligence to Every Major Support Channel

Agent Assist for email empowers teams to deliver faster, higher-quality support; comprehensive email support in Conversation Intelligence unlocks voice of the customer visibility in 100% of email exchanges

Cresta, the leading contact center AI platform for human and AI agents, announced its expansion of its Agent Assist and Conversation Intelligence solutions to email-based customer support, enhancing support quality and efficiency while providing a single view of the voice of the customer across the enterprise. With this release, Cresta brings the breakthrough human agent augmentation it pioneered for voice and chat to email, while empowering management to work more efficiently, coach for impact, and uncover pivotal customer insights.

“Expanding Cresta’s platform to email transforms support quality and efficiency, while giving businesses unprecedented insights into 100% of email conversations, just like we have for voice and chat,” said Ping Wu, CEO of Cresta. “Now, businesses can unlock superhuman performance from their agents, and understand what their customers are saying–no matter where they say it.”

Marketing Technology News: MarTech Interview with Haley Trost, Group Product Marketing Manager @ Braze

The launch brings Cresta’s industry leading AI-powered Agent Assist solution to the email channel, which accounts for nearly 17% of customer support volume. This move augments email support employees’ performance with AI-powered knowledge-surfacing, suggested top-performing replies, and policy compliance verification. By adding insights from 100% of customer support email exchanges to Cresta’s Conversation Intelligence suite, Cresta enables a unified view of coaching, quality management, and voice-of-the–customer insights across all major channels including email, voice, and chat.

By powering their email support with Cresta, businesses can:

Send faster, smarter replies: Cresta surfaces knowledge and automatically drafts full email replies based on conversation context and historical performance data. With suggested responses at their fingertips, agents can provide top-performing replies in seconds—while staying on-brand and on-policy.
Improve quality & consistency without adding headcount: Automated quality scoring on every email surfaces real, prescriptive coaching recommendations and quality gaps—so managers can focus effort where it counts.
Understand what’s really happening—and why: Uncover voice-of-the-customer and agent performance insights hidden in every conversation, with intelligent understanding, tagging and summarization of 100% of email conversations.
Wu added, “Our vision is to empower businesses to turn every customer conversation into a competitive advantage. With Cresta, they can revolutionize their customer care performance across all major support channels: voice, chat, and now email.”

Marketing Technology News: From Data to Impact: How AI is Transforming Interactive CTV Ads

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Picture of PRNewswire

PRNewswire

PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.