Dynamic Yield Hires David Sasson as Chief Operating Officer 

David Sasson, an Industry Veteran Joins the Company to Support the Rapid Global Expansion  

Dynamic Yield, the AI-powered omnichannel personalization engine, announced the hiring of David Sasson as Chief Operating Officer. In this role, he will manage all aspects of the revenue cycle, overseeing global sales, customer success, partnerships and product development.

David Sasson would Help Dynamic Yield Continue to Rapidly Innovate

David Sasson is an established leader with experience leading startups and billion-dollar enterprises. He joins Dynamic Yield from Outbrain where he led the company in building a team of 700 employees globally. Prior to Outbrain, David Sasson was COO of Quigo which was acquired by AOL in 2007, and the co-founder of Advocacy Inc, a boutique agency specializing in digital media solutions for advocacy and political groups.

“Hiring a chief operating officer is a watershed moment in the life of a startup and we’re thrilled to have David to help continue our tremendous growth,” said Liad Agmon, CEO of Dynamic Yield.

Liad added, “Adding someone of David’s caliber will help us continue to rapidly innovate and keep up with the ever-changing demands of our customers worldwide.”

“Brands that succeed in deploying personalization at scale are shaping the future of the internet creating billions of dollars of value,” said David Sasson, COO of Dynamic Yield.

David continued, “I joined Dynamic Yield because the platform was built and continues to advance as the personalization engine that empowers truly customer-centric experiences.”

Dynamic Yield Continues to Grow at Significant Rate

David Sasson’s hiring comes at a time of record growth and expansion for Dynamic Yield as the company also announced —

100% YoY growth in 2017

Dynamic Yield more than doubled revenue and customer base welcoming marquis brands. The high growth rates follow Dynamic Yield’s continued growth of more than 100% every year since inception. 

Increased product velocity and innovation

This announcement comes on the back of a prodigious year in product development for Dynamic Yield with the introduction of many new capabilities including —

  1. Complete email personalization rendered at open-time
  2. A fully integrated trigger engine to push personalized messages on email and mobile phones
  3. The industry’s first Predictive Targeting solution that automatically uncovers personalization opportunities by matching the right variation to each customer segment
  4. The industry’s largest library of fully-coded personalization templates for the quick customization of recommendations and experiences.

Currently, Dynamic Yield’s personalization technology stack helps marketers increase revenue by automatically personalizing each customer interaction across the web, mobile web, mobile apps and email. The company’s advanced customer segmentation engine uses machine learning to build actionable customer segments in real time.

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