FADEL, makers of IPM Suite™ rights and royalty management software, has released a new platform designed to help licensors confidently manage the product approval process from concept to final approval.

Product approval is a key part of a licensor’s brand management strategy. It allows licensors to protect their brand, ensure product quality and consistency, and adhere to regulatory requirements. By managing and tracking end-to-end submissions, reviews, and approvals, licensors can maintain the integrity and value of their intellectual property.

Marketing Technology News: MarTech Interview with Miguel Lopes, CPO @ TrafficGuard

“Keeping track of product approval status across tens, hundreds, or even thousands of licensees can be a real challenge for licensors,” explained Gregg Guest, Vice President of Product Management at FADEL. “Our AI-powered workflows automate and streamline this process, boosting efficiency and reducing the costs and complexities associated with product approval for both licensors and licensees.”

Key capabilities include:

• Centralized product submissions
• AI-enabled, automated approval process
• Advanced workflow management
• Licensee compliance and collaboration
• Action-enabled email notification
• Built-in visual markup tool for product reviews
• Integration with FADEL IPM Suite for royalty management

Marketing Technology News: Is the Traditional CDP Already Out of Date?

FADEL’s AI-enabled system centralizes and automates approvals, enabling licensors to maintain brand consistency, accelerate product launches, and confidently protect their intellectual property.

FADEL will demo their product approval capabilities at Brand Licensing Europe, booth B254, October 7-9, 2025 in London. FADEL is offering a 25% discount on their licensing and audit management software until the end of the year.