Hour25.AI, A New Algorithm-Based Digital Platform, Appoints Fastlane as U.S. Marketing AOR

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New Digital Platform Leveraging AI to Improve Resilience to Addictive Technologies in Real-Time

HOUR25 AI, an algorithm-based digital platform fostering a growing movement of better, healthier tech usage habits, appointed Fastlane as its U.S. agency of record. Fastlane is a full-service, independent branding, digital marketing, and strategic communications firm with a focus on tech and other industries.

Internet addiction and lack of attention are quickly approaching a trillion-dollar problem a year in the U.S. alone. It’s also no secret that alarm bells have been sounding for quite some time due to rising mental health issues associated with ever-increasing screen time including app usage, gaming, streaming services, social channels as well as the predicted growth in new Web 3.0 metaverse technology.

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“HOUR25.AI use the same data which addictive technology companies are using to keep us in their apps, to actually assist the users in avoiding the many daily distractions they face,” said Yair Nativ, Co-founder & CEO of HOUR25.AI

And, there’s no shortage of stats, trends, and data coming from different industries pointing to the growing trend of unhealthy behaviors associated with increased technology usage. In fact, according to a recent survey, seven in ten American parents are worried their children are turning into internet “zombies.” According to additional reports:

  • 70% of the workforce feel distracted at work regularly
  • 2/3rd of young professionals struggle with focus
  • Over 5 hours of the workday are often not productive

“HOUR25.AI use the same data which addictive technology companies are using to keep us in their apps, to actually assist the users in avoiding the many daily distractions they face. We do that by analyzing negative behavior in real-time and providing real-time interventions and exercises that create resilience and shift the focus back in real life to their real-life and work engagements,” said Yair Nativ, Co-founder & CEO of HOUR25.AI

“HOUR25 AI is a force for good multiplier, giving all heavy app users that precious one hour back of wasted internet ‘space out’ time every day that we’ve all experienced,” said Chris Faust, Founder & CEO of Fastlane. “We’re proud and honored to be working with industry visionaries and change agents looking to improve the lives of all web-obsessed, digital natives worldwide.”

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