Inuvo Revenue Increases 75% to $18.6 Million for the First Quarter of 2022

Inuvo, Inc., a leading provider of marketing technology, powered by artificial intelligence (AI) that serves brands and agencies, announced its financial results and provided a business update for the first quarter ending March 31, 2022.

Richard Howe, CEO of Inuvo, stated, “Our rapid growth has continued, as illustrated by a 75.3% year-over-year increase in revenue to $18.6 million. Notably, sales for both IntentKey and ValidClick increased 280% and 24%, respectively. Moreover, we achieved these results, despite the fact the first half of the year tends to be seasonally weaker, due to media budgeting and advertising cycles, which bodes well for the balance of 2022. At the same time, we continue to diversify our revenues across our growing client base.”

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“We are on the cusp of a major transformation within the industry, due to new regulatory requirements and privacy concerns, resulting in the inability to utilize 3rd party cookies and consumer data. Historically, this data has been the cornerstone of virtually every competing service and technology provider within this industry. However, Firefox and Safari have already eliminated cookies and Apple is going even further with plans to eliminate IP address tracking used to identify consumers across devices. Google has also indicated plans to implement similar changes in 2023. This means the current tools, broadly accepted by the advertising community, are increasingly becoming ineffective. In contrast, IntentKey does not rely on consumer data and identification. With over $200 billion in annual advertising being spent across the open web, Inuvo expects to establish a dominant market position as a result of the unprecedented changes underway within the industry.”

“Looking ahead, we are off to a strong start to the second quarter of 2022. While our primary focus has been top-line growth, we remain on track to achieve positive adjusted EBITDA for the full year. With over $9.0 million of cash and marketable securities and no debt, we are well positioned to internally fund our growth and look forward to driving significant value for shareholders.”

Financial Results for the First Quarter Ended March 31, 2022

Net revenue for the first quarter ended March 31, 2022 totaled $18.6 million, an increase of 75.3% as compared to $10.6 million for the same period last year. IntentKey revenue for the three months ended March 31, 2022 exceeded the same period last year by 280%. ValidClick revenue for the three months ended March 31, 2022 exceeded the same period last year by 24%. Revenue split between IntentKey and ValidClick was roughly 44% versus 56% in the current period, which compares to 20% and 80%, respectively, for the same period last year.

Cost of revenue for the first quarter ended March 31, 2022, totaled $8.7 million as compared to $1.4 million for the same period last year. The increase in the cost of revenue for the three months ended March 31, 2022 as compared to the same period last year was related to the acquisition of new customers and growth of IntentKey as a percentage of revenue.

Gross profit for the first quarter ended March 31, 2022 totaled $9.9 million as compared to $9.2 million for the same period last year. Gross profit margin for the first quarter of 2022 was 53.5% as compared to 86.4% for the same period last year. The IntentKey platform has a lower gross margin than the ValidClick platform but has a greater overall net margin than the ValidClick platform. The gross margin decreased as IntentKey revenue became a greater percentage of net revenue.

Operating expenses for the three months ended March 31, 2022 totaled $12.1 million, an increase of 2.4% as compared to $11.8 million for the same period last year.

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Other income in the current quarter was $17,700 due to an unrealized gain in marketable securities. The Other income in the first quarter of the prior year of $470,000 was primarily due to the early termination of a licensing agreement.

Net loss for the first quarter of 2022 totaled $2.1 million, or $0.02 per basic and diluted share, as compared to net loss of $2.1 million, or $0.02 per basic and diluted share, for the same period last year.

Non-cash depreciation, amortization and stock based compensation expenses totaled approximately $1.4 million for the three months ended March 31, 2022, compared to roughly $1.2 million for the same period last year.

Adjusted EBITDA was a loss of $703 thousand in the first quarter of 2022, compared to a loss of $878 thousand for the same period last year.

Liquidity and Capital Resources:

On March 31, 2022, Inuvo had $9.0 million in cash, cash equivalents and marketable securities, $11.2 million of working capital, an unused working capital facility of $5 million and no debt.

As of March 31, 2022, Inuvo had 119,807,202 common shares issued and outstanding.

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