Iterable, the AI-powered customer engagement platform, announced that it has joined the MACH Alliance, a not-for-profit industry body dedicated to advocating for open, best-of-breed technology ecosystems. By joining the MACH Alliance, Iterable has also achieved MACH certification, affirming its commitment to providing a Microservices-based, API-first, Cloud-native SaaS, and Headless (MACH) architecture. This certification recognizes technology providers that assist and enable brands to future-proof their technology stacks, and deliver exceptional digital experiences, through the adoption of composable and MACH solutions.

“Their commitment to delivering a truly MACH-compliant platform makes them a valuable addition to our community of forward-thinking technology providers.”

“Iterable has been a Cloud-native, API-first, Microservices-based architecture from day one,” said Thomas Kim, Chief Architect at Iterable. “Our alignment with MACH principles and ideals reflects our belief that marketers are best served through orchestration that works with the entire ecosystem. Best-in-class interoperability has been one of Iterable’s superpowers from the beginning. This certification validates our dedication to providing our customers with a flexible, composable, and scalable platform that empowers them to create individualized, cross-channel experiences at scale.”

Marketing Technology News: IZEA Introduces Astra Generative Image Model in FormAI

To achieve MACH certification, Iterable met stringent criteria, including having a 100% MACH-compliant product portfolio, multiple microservices with distinct domains, and a proven track record of successful implementations with enterprise customers and other MACH Alliance members.

Iterable’s platform aligns closely with the core MACH principles, offering an AI-powered, open and flexible architecture that is easy to use and built for data. By leveraging Iterable’s technology, enterprise brands can break free from the constraints of legacy systems and adapt quickly to changing customer needs and market trends.

Marketing Technology News: MarTech Interview with Andrew Bennett, Chief Marketing Officer @ Conga

“We are excited to welcome Iterable to the MACH Alliance,” said Holly Hall, Managing Director at MACH Alliance. “Their commitment to delivering a truly MACH-compliant platform makes them a valuable addition to our community of forward-thinking technology providers.”

As a MACH-certified vendor, Iterable is poised to help enterprises embrace a modular, best-of-breed approach to building their marketing technology stack, enabling them to drive innovation, reduce costs, and stay ahead of the competition.