Mobi.ai, a human collaborative AI company focused on delivering transformational customer experiences for the travel industry, announced the launch of its industry-first search and discovery technology, Mobi Intent Driven Search (IDS). Mobi IDS combines simple, natural language search with generative AI, Mobi’s proprietary content store of 40M+ fully enriched points of interest around the world, and Mobi’s advanced AI capabilities to deliver “best match” destinations, accommodations and experiences for guests of travel, tourism and hospitality companies.

“have the potential to see a 15 to 25 percent earnings improvement.”

AI is upending the industry and fundamentally changing how travel companies are interacting with customers. A recent report, The Promise of Travel in the Age of AI, produced by McKinsey and Skift Research, found that organizations that take advantage of the latest technological advancements “have the potential to see a 15 to 25 percent earnings improvement.”

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“Search is changing in a big way with major browsers and most online travel agencies (OTA) embracing large language models like ChatGPT to offer natural language search,” said Mobi CEO and founder Anna Jaffe. “At Mobi, we leverage generative AI and LLMs to power natural language capabilities and understand guest travel intents. We then use a multimodal approach, combining our proprietary content with advanced planning and optimization AI, to deliver fast, accurate recommendations that meet guests’ specific requirements and desires.”

Mobi IDS ingests, cleans and structures data from multiple sources to provide real-time and accurate information about anything and everything surrounding any location or property, from dining and transportation options to activities, attractions, wildlife and more. This unlocks the ability to offer experience-led searches and provide specific recommendations for any customer query.

By enabling guests to ask personal questions with natural language, guests will share incredible insight into their likes, dislikes and behavior. These personal details can then be used to improve brands’ communications and marketing tactics. Mobi IDS can even integrate with client loyalty systems and booking engines to drive engagement and increase revenue capture.

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“Most travelers know what they want to do on their next vacation, they simply don’t know where to go to pursue their passions,” said Mobi’s VP of Product Harriet Brown, who worked on the team that built and scaled the product behind Google Flights. “With IDS, hospitality companies don’t need to predict what a customer might want, they can listen to their intentions and provide a highly tailored recommendation of destination, property and activities to create their ideal adventure. This deep personalization will delight and inspire customers, and go a long way in building emotional loyalty.”

The basic implementation of Mobi IDS can be completed in just six weeks with custom enrichment of all client properties completed over the next two months. “Getting started with Mobi IDS is easy,” said Peng Yu, Mobi CTO and co-founder. “We’ve built a data pipeline capable of ingesting unstructured or structured data of any kind. We can accommodate any business logic or customer rules in configuration and we have a ready-made testing environment. This infrastructure is designed to get our clients from inspiration to implementation to value as quickly as possible.”

To learn more about Mobi’s Intent Driven Search product or book a meeting, visit mobi.ai/solutions/IDS. The tech will also be demonstrated at Destination AI in Washington, D.C. on Sept. 26, Hotel Technology Forum 2024 at the Terranea Resort in Rancho Palos Verdes, Calif. from Nov. 18-20, and The Phocuswright Conference 2024 in Phoenix from Nov 19-21.