As demand grows for faster, more accessible insights across the retail and consumer goods industries, NielsenIQ (NIQ), a global leader in consumer intelligence, announced the launch of Ask Arthur Chat, an AI-powered conversational interface designed to expand how clients access and use insights derived from NIQ data.

Ask Arthur Chat represents a strategic step in NIQ’s continued investment in AI-driven innovation, enabling broader access to its data and creating new pathways for client engagement, particularly among small and medium-sized businesses (SMBs).

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A new way to access NIQ data

Ask Arthur Chat allows users to ask natural-language questions about product performance, market trends, and category dynamics, and receive clear, direct answers instantly—without requiring advanced analytics expertise or navigating complex tools.

Unlike general-purpose AI tools, Ask Arthur Chat draws on NIQ’s trusted, comprehensive consumer and retail datasets, ensuring that responses are grounded in verified data and designed for real-world business decision-making.

“Ask Arthur Chat expands how we bring NIQ to market,” said Troy Treangen, Chief Product Officer at NIQ. “By combining AI with our trusted datasets, we are making insights more accessible while creating new opportunities to engage clients and support their growth.”

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Expanding access and engagement

Ask Arthur Chat introduces a new, lower-friction entry point into NIQ’s ecosystem, particularly for SMB clients, while remaining valuable across the broader client base for those who require fast, reliable insights without the complexity of traditional analytics platforms.

By reducing barriers to insight access, NIQ aims to:

• Strengthen reach with diversified clients
• Increase client engagement with its platforms
• Accelerate adoption of AI-driven insights

What’s next

NIQ plans to expand Ask Arthur Chat capabilities across its Ask Arthur and Discover platforms, with:

• Integration into existing client workflows
• Expanded insights and use cases
• Additional geographic markets
• Multilingual capabilities

Ask Arthur Chat is part of NIQ’s broader strategy to deliver AI-powered, accessible insights and strengthen its position in a rapidly evolving data and analytics landscape.