Optinova, a dual-function SaaS studio and AI integration partner, has expanded operations across Europe, Asia, and North America, developing automation tools and digital products for global small and medium-sized enterprises (SMEs). The company, co-founded by Stefan Coker (CEO), Nathan Foley (CGO), and Anass Hamdaoui (CSO), focuses on delivering AI-powered solutions.

The founding team brings experience across AI development, SaaS growth, Web3 community engagement, and large-scale event operations. These competencies underpin Optinova’s strategy of scaling in multiple international markets while maintaining product discipline and operational efficiency.

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Portfolio Overview

Optinova’s internal product suite includes:

• Tapp – A deep linking tool aimed at improving mobile browser conversion rates for digital marketers.
• DriveSmart – A gamified driver’s license exam preparation platform focused on user engagement and retention within EU markets.
• Nutriquest – A social nutrition tracking app combining competitive and community elements.

On the enterprise side, Optinova develops custom AI automations for sectors such as real estate, legal services, fitness, and e-commerce. These solutions are designed to optimize lead activation, streamline workflows, and generate potential new revenue channels.

Operational Model

With a team of eight full-time developers and a decentralized go-to-market system, Optinova prioritizes delivery over prototyping. The company integrates marketing strategies directly into product architecture, ensuring each tool is designed for organic user acquisition and real-world application.

“We build tools for our own portfolio and apply the same systems for external partners,” said Stefan Coker, Spokesperson. “Our goal is scalable automation that delivers concrete business value.”

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Strategic Approach

Optinova’s development strategy emphasizes market-specific compliance, distributed team allocation for product and client services, and a focus on metrics-based performance over speculative growth. The company’s model integrates product distribution from inception, positioning marketing as a foundational element rather than an afterthought.

Looking Ahead

Optinova aims to establish itself as a long-term AI enablement partner for SMEs, with continued development of vertical SaaS products and B2B automation services. Expansion across European and Asian markets remains a key focus, supported by existing traction in multiple regions.

The company continues to refine its operator model, aligning with industry stakeholders, creators, and communities to enhance both product adoption and long-term value creation.