Leading British beauty brand Barry M offers UK customers an enhanced and personalised online beauty experience powered by cutting-edge AI and AR technology.

Perfect Corp., the leading artificial intelligence (AI) and augmented reality (AR) beauty tech solutions provider, has partnered with the UK’s leading colour cosmetics brand, Barry M, for the launch of the brand’s first-ever virtual try-on (VTO) online shopping experience, powered by Perfect Corp.’s YouCam for Web technology.

Marketing Technology News: MarTech Interview with Maggie Lower, Chief Marketing Officer at Hootsuite

“Advanced technology is fast becoming a crucial element of any beauty brand’s digital transformation strategy. Our AI and AR solutions are a key differentiator that sets brands apart by enhancing the customer experience through our sophisticated and personalised Virtual Try-On solution”

YouCam for Web is a pioneering digital beauty tech solution created by Perfect Corp. that gives beauty brands a chance to reimagine their ecommerce shopping experience through an interactive and personalised virtual try-on tool. The solution incorporates Perfect Corp.’s AI and AR virtual try-on technology, allowing customers to instantly try on products via their mobile camera or webcam on desktop, with true-to-life results.

The VTO experience is available now for UK customers exclusively at BarryM.com. Customers can easily and safely try on 180 SKUs across Barry M’s renowned collection of shades and categories, including eyeshadow, eyeliner, Lip Paint, bronzer and contour. The experience also enables consumers to discover their perfect Barry M Fresh Face foundation shade match, allowing for a hyper-personalised makeup shopping experience.

Marketing Technology News: Granite Announces Vice President of Transformation

Virtual Try-On Provides a Personalised Shopping Experience for Consumers

By introducing Perfect Corp.’s one-of-a-kind VTO solution, Barry M is able to offer its customers a hyper-realistic virtual beauty experience in the comfort of their own homes, or while browsing shades in store, with the use of QR codes. Virtual try-on is proven to drive digital engagement and increase consumer purchasing confidence by enabling brands to provide personalised product recommendations tailored to individual looks, skin types, and consumer needs. As no physical product is needed to test a specific shade, virtual try-on also provides a sustainable and hygienic beauty testing experience, which is top of mind for many consumers following the pandemic and removal of product testers in store.

AI and AR Solutions for a Digital-First, Sustainable Future in Beauty

“Advanced technology is fast becoming a crucial element of any beauty brand’s digital transformation strategy. Our AI and AR solutions are a key differentiator that sets brands apart by enhancing the customer experience through our sophisticated and personalised Virtual Try-On solution,” said Perfect Corp. founder and CEO, Alice Chang. “We are thrilled to be partnering with Barry M, and to help it serve its customers in a brand new and immersive way. We are looking forward to seeing the results and to being a part of the business’ overall growth and expansion.”

“At Barry M, we are constantly looking for new ways to connect and engage with our customers,” shared Barry M CEO, Dean Mero. “As we mark our 40th anniversary in 2022, it’s important to us to ensure our business continues to evolve and is fit for the rapid changes and consumer expectations in the beauty industry. We are proud to be a 100% vegan and cruelty-free brand and, by introducing Perfect Corp.’s virtual try-on technology, we’ll not only be at the cutting edge of technology, but our customers will be able to experiment with our products in a brand-new immersive way, which is realistic, safe and environmentally friendly too.”

Marketing Technology News: Top Five U.S. Bank Accelerates Hardware Order to Fast-Track Deployment of Intellicheck’s In-Branch…