Precisely Expands Access to AI-Powered Data Quality with Natural Language Interfaces in the Data Integrity Suite

Precisely Expands Access to AI-Powered Data Quality with Natural Language Interfaces in the Data Integrity Suite

Data integrity leader continues to deliver on promise to equip enterprises with AI-driven solutions that are trustworthy, valuable, and fully within customers’ control

Precisely, the global leader in data integrity, announced new enhancements to the Precisely Data Integrity Suite, designed to further streamline and advance data quality across the enterprise. The latest release introduces powerful AI-driven features that enable organizations to operationalize high-quality, AI-ready data even more quickly and intelligently.

Building on Precisely’s proven track record of innovation, the new updates deliver AI-powered assistance across the data quality lifecycle, removing barriers for both business and technical users. Precisely also continues to ensure enterprises have choice and control over their AI usage within the trusted framework of the Data Integrity Suite.

Marketing Technology News: MarTech Interview with Haley Trost, Group Product Marketing Manager @ Braze

Optimizing Data Quality with AI

The new capabilities include:

  • Natural language interfaces: Data quality tasks described in plain language are automatically converted by AI into custom code, making advanced data quality accessible to both technical and business users.
  • AI-powered rule and description generation: Data quality rules and descriptions created from natural language prompts reduce manual complexity and save time.
  • AI-generated sample data: Data produced by AI for testing purposes helps to validate logic, accelerate deployment, and increase confidence in results.
  • LLM integration in pipelines: Large language models (LLMs) integrated directly into transformation pipelines, with support for “bring your own LLMs,” enables more intelligent automation while maximizing flexibility.

Marketing Technology News: From Data to Impact: How AI is Transforming Interactive CTV Ads

Empowering Teams Across the Enterprise

The enhancements tackle longstanding challenges organizations have faced with data quality, including accessibility, deployment speed, and pipeline flexibility. With intuitive no-code interfaces, both technical practitioners and business users can now more easily contribute to data quality efforts. Meanwhile, expanded support for external LLMs allows enterprises to align Precisely’s trusted framework with their preferred AI models, ensuring freedom of choice, operational control, and faster time-to-value.

“At Precisely, we’re committed to applying AI in ways that deliver measurable impact for our customers,” said Chris Hall, Chief Product Officer at Precisely. “This release marks another milestone in equipping organizations with intuitive, AI-powered tools that make data quality faster, more accessible, and more flexible than ever before – unlocking the true value of data across the enterprise.”

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Picture of PRNewswire

PRNewswire

PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.