• QuestionPro, with its comprehensive VoC Platform solution, has received strong ratings across technology excellence and customer impact.

• QKS Group announced today that it has named QuestionPro as a technology leader and Ace Performer in the SPARK Matrix: Voice of Customer (VoC) Platform, 2025.

Shruti Jadhav, Vice President & Principal Analyst at QKS Group, states, “QuestionPro transforms the Voice of Customer journey by unifying real-time feedback capture and actionable analytics across digital and physical channels. The platform’s closed-loop workflows, intuitive low-code tools, and AI-powered insights empower organizations to move from feedback collection to proactive, measurable improvement, delivering customer-centric outcomes at scale.”

 She adds “QuestionPro has been recognized as an Ace Performer for consistently delivering exceptional execution and operational excellence in the Voice of Customer market. Their strong track record in revenue growth potential, rapid customer acquisition across key industries, and ability to scale with effective partnerships and alliances has set them apart. QuestionPro’s focus on operational excellence through quick deployment, intuitive tools, and hands-on client support enables organizations to achieve high customer satisfaction and measurable VoC outcomes rapidly. This commitment to real-world performance metrics, rather than just strategic positioning, is at the core of their Ace Performer distinction.”

Marketing Technology News: MarTech Interview with Stephen Howard-Sarin, MD of Retail Media, Americas @ Criteo

The QKS Group SPARK Matrix™ includes a detailed analysis of the global market dynamics, major trends, vendor landscape, and competitive positioning. The study also provides a competitive analysis and ranking of the Voice of Customer Platform Vendors in the form of the SPARK Matrix™. The study also provides strategic information for users to evaluate different vendor capabilities, competitive differentiation, and market positions.

“Being named the only Ace Performer in the SPARK Matrix isn’t just an award, it’s proof that QuestionPro Customer Experience delivers where it matters most: in the hands of our customers. Technology alone doesn’t change customer experience, execution does. This recognition validates our commitment to pairing powerful tools with the hands-on expertise and agility our clients need to turn feedback into measurable impact.” Ken Peterson, President, Customer Experience, QuestionPro.

Marketing Technology News: From MarTech Stack to MarTech Fabric: Weaving Brand, Content, and Conversion Into One Thread

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.