New Experience Browser and Key Product Innovations Provide Digital Business Leaders with Unprecedented AI Transparency, Extensibility & Control
RichRelevance, the global leader in Experience Personalization, announced RichRelevance Xen AI™, the next generation of open and explainable artificial intelligence (AI) focused on experience personalization. The culmination of more than ten years of AI and machine learning innovation, Xen AI delivers several breakthrough capabilities that allow digital leaders to perfectly blend human expertise and machine intelligence to deliver differentiated experiences at global scale – with confidence and control.
“Xen AI delivers on our vision to help companies grow their business by turning every digital interaction into a personalized, memorable experience,” said Carl Theobald, president and CEO of RichRelevance. “This is one of the most important and exciting launches in our company history and reinforces our commitment to continuous innovation. With Xen AI™, our clients now have the world’s most transparent, impactful personalization available in the market today.”
RichRelevance Xen AI: Shining a Light on Your Business
AI augmentation, the combination of human and artificial intelligence where both complement each other, is expected to create $2.9 trillion of business value by 2021 (Gartner, 2017). However, most personalization AI solutions today are “black box” – architected for automation, not augmentation – and do not provide visibility into how they arrived at a particular outcome. These black box solutions tend to be simplistic, and do not meet the needs of enterprises who require business controls, visibility and extensibility in order to achieve the best outcomes from AI.
Xen AI illuminates with the debut of the industry-first Experience Browser, Data Science Workbench and Experience Optimizer to provide transparency in decisioning, extensibility of algorithms and helps balance automation with business controls. In total, Xen AI features more than 300 strategies to help business leaders detect and respond to unlimited digital signals in real time, using a full spectrum of algorithms and multi-context AI to deliver mass personalization at scale.
The Experience Browser: Unprecedented AI Transparency
Breaking new ground, the Experience Browser allows business users to visually inspect and analyze AI strategy alongside business performance trends and real-time product and profile insights including real-time data on placements, products and strategies.
The intuitive overlay dashboard allows the user to audit AI decisions with a single click, including profile, recommendation summary, segment, rules, and strategy evaluation.
Key features include:
- Inspect dynamic segments and user graph for individuals based on their behavior
- Strategies that drive every decision on every placement
- Rule selection evaluation – segment, context, type, etc.
- Overall placement performance – attribution, views, clicks, revenue, etc.
- Deep links to Experience Insights for drill down reporting
- Content performance rankings and more
Business users can make adjustments and changes based on insight on the user graph data available to the AI, as well as easily identify outdated, broken or ineffectual rules that are getting in the way of business outcomes and the overall customer experience.
“The Experience Browser enables us to easily understand how AI works without needing a data scientist to decode it,“ said Allan Bo Christiansen, Digital Business Developer at ATEA. “With just a few clicks we can understand purchase intent drivers, analyze segments, have insight as to why certain strategies were picked instead of others and proactively manage our customer experience across the entire journey. We’re able to make educated decisions and take action in real time based on data not just instincts.”
The Data Science Workbench: Unprecedented AI Extensibility
With the new Data Science Workbench, RichRelevance provides a full lifecycle management system that allows data scientists and marketing technologists to deploy, test and iterate their own experience personalization insights and strategies.
The Data Science Workbench (DSW) enables RichRelevance clients and partners to leverage and extend their own data science, bring in data from any source, and incorporate custom models and strategies. This offers the best of both worlds as the RichRelevance Experience Optimizer will continuously test across both the out-of-the box strategies and the custom strategies to drive the most effective results.
DSW Modules include:
- Model Builder: Leverage our big data store of user behavior to create new models, micro-segmented decisioning, business rules that combine marketing and commerce domains
- Model Importer: bring your offline analysis to life online; users can improve the testing and explainability of their existing algorithms by bringing their own work into RichRelevance Xen AI™
- Strategy Publisher: leverage one of the world’s most advanced AI stacks to deploy and run your strategies at scale.
“RichRelevance’s new Data Science Workbench helps us leverage our data and insights to easily build strategies that are unique to our business without requiring a sophisticated data science team,” said Donna Holt, Senior Product Manager – Ecommerce at Office Depot. “Together with RichRelevance, we’ve been able to deploy custom algorithms that drive even greater customer engagement, satisfaction and revenues.”
The Experience Optimizer and Experience Insights: Unprecedented AI Business Controls Xen AI™ offers a unique, two-tiered decisioning architecture that is continually optimizing to drive the best business results possible. The first tier features a Strategy Library of 300+ out-of-the-box personalization strategies, plus unlimited custom strategies through the Data Science Workbench.
The second tier features the industry-leading Experience Optimizer, which leverages predictive strategies to dynamically and transparently assemble individualized experiences in real-time. The Experience Optimizer is continuously testing to discover the best-performing algorithms for a specific individual and context as well as considering business rules to override the AI decisions in the final output.
Experience Insights are a set of analytics dashboards and new real-time reports that provide visibility and control over business performance delivered by the Experience Optimizer. They answer the following questions:
● “How is my business performing?” with Sales, Cohort, Placement, Strategies, and Advanced Rules Merchandising Reports and Site Analytics
● “Who’s shopping what products right now?” with real-time reports and APIs to embed this in other enterprise applications