ReadSpeaker Merges Licensing and Cloud Businesses

Union delivers more comprehensive suite of voice-enablement solutions as demand for digital voice soars

ReadSpeaker, the most trusted, independent digital voice partner for global businesses, announced the merger of its licensing business, ReadSpeaker USA Inc., with its cloud-based business, ReadSpeaker LLC. By bringing these two businesses together, ReadSpeaker now offers organizations the most comprehensive, flexible voice-enablement platform. Through this suite of services, developers and voice user interface (VUI) designers can more efficiently create voice solutions based on their unique applications and IT environments.

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As a result of the COVID-19 pandemic, demand for technologies that support contactless interactions has never been higher. Digital voice, in particular, is on the rise as organizations seek solutions that can best engage target audiences absent in-person exchanges. According to Juniper Research, the increased demand we’ve experienced is just the beginning—by 2023, the firm estimates that nearly 8 billion voice assistants will be in use. With newly appointed President Matt Muldoon at the helm, ReadSpeaker is responding to mounting demand for digital voice solutions by making its voice-enablement offerings more accessible than ever before.

By merging its licensing and cloud-based businesses, ReadSpeaker empowers more organizations to create voice solutions via flexible deployment and pricing options. With ReadSpeaker’s SaaS-based offering, organizations can leverage on-the-go text-to-speech capabilities via ReadSpeaker TextAid, webReader and voice-enabled web content and web-based applications. ReadSpeaker’s licensed-based option, on the other hand, is ideal for customers with devices and equipment that are not connected to the internet, or that manage digital voice applications via a privately managed server. It can also be used to voice-enable standalone devices.

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ReadSpeaker customer Windstream, which provides data networking, core transport, security, unified communications and managed services to organizations across the U.S., recently made the switch from license-based deployment to cloud deployment. Of the switch, Kaushik Bhanderi, vice president of web and mobile app development for Windstream, said,

“ReadSpeaker’s deep industry knowledge and longstanding reputation as a leader in digital voice technology made them the perfect partner as we evolve and expand our digital voice offerings. We needed to be agile in developing voice solutions that meet the evolving needs of our customers. ReadSpeaker made that easy by offering a host of digital voice deployment options, on top of its variety of text-to-speech voices and commitment to security. ReadSpeaker really is an ally not just in voice-enablement, but in our business success.”

“As a longstanding pillar of the voice industry, ReadSpeaker maintains its unwavering commitment to democratizing voice technology and empowering organizations to engage with audiences using trusted voice solutions,” said Muldoon. “As the demand for digital voice accelerates, this merger will allow us to better serve our customers’ needs, without sacrificing the industry-leading data privacy and security that our brand is known for.”

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MTS Staff Writer

MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.

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