Introduces generative AI to its no-code platform to enable rapid multichannel engagement design for citizen developers and non-technical users.

Ushur, the leader in AI-powered Customer Experience Automation™ (CXA), announced the launch of Ushur Studio, the next generation no-code and generative AI-enabled environment that empowers business users and citizen developers to rapidly build, test and deploy omnichannel digital engagement experiences. Previously known as Flow Builder, this major platform enhancement introduces new capabilities, thoughtful designs and speed-to-value principles to help enterprises pivot and adapt to pressing engagement needs through a unified, automated approach.

With Studio, Ushur aims to increase speed and simplicity across the experience automation lifecycle. Notable advancements include an intuitive no-code drag-and-drop automation experience builder, integrated prototyping, scalable deployments and continuous monitoring. This enables citizen developers to solve their own pain points and drive digital outcomes at scale, especially when timelines are tight and resources are low.

Other major capabilities include:

• Simplified workflow creation: Arrange steps and business logic using easy drag-and-drop modules for customer engagement
• Smarter troubleshooting and guidance: Onboard citizen developers faster and reduce errors with real-time troubleshooting and guidance for each step
• Seamless simulation and preview: Rapidly prototype workflow designs, updates and changes while previewing the end user experience from the same screen.

Marketing Technology News: Autoflow Launches its New Email Builder to Boost Business and Prompt Customer Engagement

Ushur Studio also serves as an AI and machine learning playground, letting citizen developers enhance builds with generative AI-based recommendations and finely tuned ML models.

• Smart Suggestions: Specialized, vertical-safe large language models (LLMs) use generative AI to recommend phrases for each conversational prompt
• Embedded Model Management: Conveniently train, test and validate ML models on proprietary data sets to sharpen AI skills for email classification, document extraction and more.

Michael Fisher, SVP of Product and Operations at Ushur, explains: “This next generation of Ushur Studio represents our immense undertaking to thread speed and security throughout every aspect of designing and implementing customer engagements and experiences. Not only does Ushur’s Customer Experience Automation deliver ease and efficiency, but it also secures sensitive data exchange for the highly regulated industries we serve.”

Simha Sadasiva, CEO and cofounder at Ushur, says: “Ushur Studio is our boldest attempt yet to make experience creation ever more accessible to non-technical folks while maintaining the sophisticated automation capabilities advanced developers need. With the embedded AI playground within Ushur Studio, we can now enable customer experiences to become hyper-personalized and effortlessly intelligent.”

Marketing Technology News: MarTech Interview with Kyle Mitnick, President at Mosaic Digital Systems