Vionlabs Partners with Plex to Deliver Enhanced Viewing Experiences

Vionlabs, a leading provider of cognitive AI technology, has partnered with Plex, the free global streaming media platform, to enhance the viewing experience with more accurate and intuitive UX.

Vionlabs, a leading provider of cognitive AI technology, has partnered with Plex, the free global streaming media platform, to enhance the viewing experience with more accurate and intuitive UX.

The partnership will see Vionlabs’ technology integrated into Plex’s streaming service, delivering enhanced viewing experiences for Plex’s 16 million monthly active users worldwide.

“We’re very proud that Plex has chosen Vionlabs to provide its customers with enhanced viewing experiences based on Vionlabs unique Fingerprint+ metadata,” said Marcus Bergström, CEO of Vionlabs. “Plex is demonstrating its dedication to providing superior streaming services to consumers and we’re delighted to help Plex’s members enjoy a world class user experience.”

At Plex, we’re always looking for ways to improve the media experience for our user experience and engagements,” said Shawn Eldridge, Vice President of Business Development and Content. “Vionlabs’ technology provides some truly unique capabilities that we believe will be invaluable in helping us achieve our goal of making streaming content even more accessible and enjoyable for everyone.”

Marketing Technology News: Uberflip Listed in 61 G2 Spring 2023 Reports

The integration of Vionlabs’ technology into Plex will allow users to enjoy an enriched viewing experience through features such as:

• Fingerprint embedding that can be utilized by data scientists to innovate around personalization, content analysis, and more
• 30+ Predicted Genres for Plex to categorize each title that can be combined with other nuances in the data such as mood and keywords to create many micro-taste groups
• Measurement of the emotion and mood of each scene or character with unprecedented accuracy and can recognize 65+ different mood Tags inside a single video file.
• 20+ Mood categories extracted by AI, allowing Plex to connect titles across different genres.
• Classification of each Mood Tag into a more general category so that content will be accurately categorized.
• 1200+ descriptive keywords for the content story with weights reflecting the story of the content from different perspectives resulting in relevant keywords, describing the main topic or elements of the content. This allows Plex to create detailed personalization around topics, genres, and more, and significantly improves the search and discovery experience to keep the viewers engaged.

Vionlabs will be at the NAB Show in Las Vegas April 15-19, introducing new features, cool tools, and need-to-haves that will revolutionize the way the media industry operates.

About Vionlabs Vionlabs empowers brands to release the potential of all content and differentiate the consumer
viewing experience using the first-of-its-kind Cognitive AI video-audio platform called AINAR.
AINAR can analyze consumer moods and sentiments in long-format video-audio files. Vionlabs helps streaming services, entertainment companies, telecoms, software companies, and advertising platforms create user experiences that are seamless, and non-disruptive, and provide content that aligns with each viewer’s tastes, allwithout using third-party data. Headquartered in Stockholm, Sweden.

Marketing Technology News: MarTech Interview with Sonja Kristiansen, Chief Business Officer at TripleLift