ViSenze, CEO, and Co-Founder, Oliver Tan, Introduced the Company’s New Visual Recognition Tool for Retailers to Drive Engagement and Revenue Through Social Content
ViSenze, the artificial intelligence company powering visual commerce, announced Shoppable User Generated Content (UGC), a visual recognition tool that understands and tags user-generated content making items within images easy to discover, search and purchase. The company is now offering retailers and brands trials of the Shoppable UGC tool with a full rollout expected in Q3 2018. In addition to making items within user-generated images available for purchase, Shoppable UGC offers retailers visibility into how their products are being used through images shared online, enabling them to take meaningful action based on authentic, visually-driven consumer behavior.
“Retailers and brands understand that user-generated content across social media is increasingly important when attracting new buyers as it serves as the new-age testimonial. There is growing evidence that consumers no longer desire perfectly polished visuals, and instead, are drawn to authentic user-generated content. By making products within this content discoverable, retailers and brands can monetize the organic content that’s already promoting their products while easing the path to purchase for consumers that are inspired by these images,” said Oliver Tan, CEO, ViSenze.
With Shoppable UGC, retailers can identify user-generated content associated with a specific hashtag. Using computer vision and neural models trained specifically for user-generated content, all images are analyzed to identify a brand’s products and tag those to its product catalog. Analyzed images are then curated for brand-safety and populated onto a retailer’s website via an interactive, shoppable user interface. Consumers are able to browse these images in one place and purchase directly from them, shortening the path to purchase while driving engagement directly on retailers’ websites.
Zalora Group, a ViSenze customer, is among one of the first retailers testing the new Shoppable UGC tool, analyzing user-generated images tagged with the #ZALORAStyleEdit hashtag. With the Shoppable UGC tool, Zalora Group customers can easily purchase items seen in these images that speak to their style, simplifying the purchase journey and ultimately increasing the brand’s affinity.
In addition to unveiling Shoppable UGC during his presentation at Shoptalk, Tan will also discuss the shift in online consumption habits, with visual content being a powerful medium for inspiration and discovery. AI-powered visual commerce helps brands and retailers capitalize on the influx of images available online, allowing them to deliver a more personalized shopping experience through product recommendations, out of stock alternatives, shoppable images, and more.