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content discovery

Audio Content BLOG: Music Watch Outs for Content Creators

As the UK entered lockdown in March, fitness vlogger Joe Wicks instantly saw his YouTube channel become the go-to for the nation’s schoolchildren and their parents looking for their daily workout. Audio content is a great marketing resource. The national – and even international – popularity of The Body Coach was phenomenal, illustrating the potential power of influencers on our everyday lives. And yet, due to copyright issues, Wicks had to conduct his sessions without backing music, after George Ezra’s record label…

Roku, MAGNA and IPG Media Lab Study Reveals Advertisers Benefit 4X From Brand Experiences That Help Consumers Find Free Content

A new study released by MAGNA, Roku, Inc. and IPG Media Lab, "Valuing the Value Exchange," demonstrates how marketers can use brand experiences that aide TV streaming content discovery while sponsorships for live events and sports are limited. The study reveals video ads and brand experiences together generate 4X greater purchase intent than video advertising alone. The study investigated how consumers feel about brand experiences on TV streaming that support content discovery, and how advertisers can assess and measure…

Revcontent Launches Browser Targeting to Allow Advertisers to Optimize Spend and Budget Allocation

Revcontent launches Browser Targeting to offer advertisers deeper scaling opportunities with additional targeting segmentation Revcontent, a leading content discovery platform used by the world's most prominent media companies, launches Browser Targeting, a brand new, highly requested advertiser targeting option. Revcontent advertisers are able to drive highly engaged audiences from premium publishers into all stages of the marketing funnel, increasing sales, audience growth and brand loyalty, and browser targeting will…

TechBytes with Greg Wester, CMO at Mobile Posse (now part of Digital Turbine)

Hi Greg, Mobile is the most addictive device ever-made by humans. What makes mobile commerce so effective in retaining its audience? “The winners in mobile have always been those that create ‘frictionless’ experiences. Removing the obstacles from getting the things we want - be it commerce (Amazon), food (Grubhub) or a taxi (Uber) - has become a societal trend and changed how we live our lives day to day. Previously, commerce was a scheduled, time-oriented activity, but mobile has allowed shopping to become a behavior to…

6 AI Tools to Scale Up Your Content Marketing Efforts

Amidst a competitive Content Marketing landscape, most marketers find it hard to get real results. The biggest challenge is to manage both quality and scale. In 2018, 47% of B2C, and 54% of B2B content marketers reported that the metrics they're tracking are often not well-aligned with their overall goals. Why should you be a part of the struggling herd? Artificial Intelligence can help you pace up and stay on top of your game. Here are some AI tools that can play a game-changing role for content marketers looking to…

Parks Associates: Quality of User Interface (UI) More Important Than Content Recommendations in Video Service Satisfaction

New Study Examines Consumer Preferences Related to New UI Options New research from Parks Associates finds 70% of US broadband households with a major video service consider its user interface to be good, with 48% rating it "very good," and these scores impact their willingness to recommend the service to others. Analysis of consumer responses reveals quality of the UI and the ease of finding content are the most likely factors to drive willingness to recommend a video service. UI Preferences and Content Discovery …

Flipboard Appoints Advertising Industry Veteran David Bell As New Board Member

Flipboard, the content discovery platform, announced that David Bell, former CEO of Interpublic Group and founder and chairman of global B2B agency Gyro, has been elected to Flipboard's board of directors. Danny Rimer of Index Ventures, who has been on the board since the founding of the company, is stepping down after 10 years of service. Current board members John Doerr and Mike McCue welcome Bell as Flipboard has become a top referrer to publishers and as brands look to drive similar results to their content via the…

Looking Ahead: Predictions for Programmatic Advanced TV Advertising

The competitive diversity scenario i.e. all-against-all will greatly intensify across the global television advertising market throughout 2019. Global platforms with bottomless pockets will quickly penetrate local markets; local traditional players will produce and license premium content for big platforms; technology will accelerate the disintermediation from large producers and rights holders to audiences; successful subscription models will be accompanied by new non-advertising formulas; traditional and virtual…

Marketing Technology Primer: Why Invest in Influencer Marketing?

The Fall of Old-School Advertising Has Given Rise to a New Form of Promotion, Which Is Now Influencer Marketing. Tapping into the Potential of Influencer Marketing Gives Marketers an Edge over Brand Awareness and Discovery According to a study conducted by Linqia, 39% of brands have a steady plan for their Influencer Marketing campaigns. In fact, almost every marketer in the study is expected to be spending more than $10,000 on their marketing campaigns.So, how popular is the term Influencer Marketing? According to a…

Captiv8 Launches Free AI-powered Creator Discovery

With Creator Discovery, Captiv8 Becomes the First Platform to Democratize Identification and Access to Creators Captiv8, the largest AI-powered branded content platform, announced they are the first platform to offer free, full-access creator discovery for brands. Branded content is disrupting the $90B television and video advertising market yet identifying creators that will resonate the most for a brand is still a major pain point. Discovering creators that will drive the highest brand affinity for an audience is…

Ooyala Powers Content Management, Syndication and Delivery for Turner Asia Pacific

Ooyala Flex Media Platform Helps Turner Automate and Orchestrate Workflows, Reducing Content Processing Time by 85% Ooyala is powering content syndication for Turner Asia Pacific with the Ooyala Flex Media Platform, a flexible and configurable content supply chain optimization platform that automates tasks, simplifies workflows and speeds up the time to market for Turner. With increasingly complex content formats and requirements, Turner’s technology and operations team needed a single platform to power their…

Unmetric Partners With Noggin to Provide Crisis Managers With Actionable Social Intelligence

Partnership Brings the Power of Brand-Focused Social Analytics to Noggin Crisis, an Industry-Leading Crisis Management Application Unmetric, an enterprise solution for branded content analysis and discovery, announced a partnership with Noggin, an enterprise resilience software company that provides risk, crisis, emergency, work safety, and incident management solutions. Hundreds of the world’s largest brands and digital agencies use Unmetric to access insights from the owned channels of over 100,000 qualified brands…

Seal Software Unveils Global Partnership with DocuSign, Announces $30 Million in Growth Capital from Toba

DocuSign and Seal Using Artificial Intelligence to Save Time and Money Discovering Agreements, Contracts and Other Legal Documents Seal Software, the leading provider of content discovery and analytics solutions, unveiled a global partnership with DocuSign in support of DocuSign's broader System of Agreement strategy to automate and connect the entire process of how agreements are prepared, signed, enacted and managed. Concurrent with this announcement, Seal Software also disclosed that it has secured a $30 million…

Outbrain Enters Into a Strategic Partnership With IAS

Outbrain and IAS Form Strategic Partnership to Deliver Brand Safety Solutions to Marketers Outbrain, the world’s leading content discovery platform, and Integral Ad Science (IAS), the measurement and analytics company that empowers the advertising industry, today announced they have formed a partnership to bring IAS’ brand safety solutions to Outbrain’s brand marketers. The partnership represents a significant addition for marketers working with Outbrain, the most trusted and largest content recommendation company…

Interview with Andy Ramm, President and CEO, Alexa Internet

"Marketers invest in content to build and nurture long and fruitful relationships with customers that lead to loyalty and evangelism." Tell us about your role at Alexa.com, and how/why you came to the company. My role at Alexa.com includes building and developing the team, establishing the company’s culture, setting the overall direction and driving day-to-day decision making. I joined Alexa in 2013 because I have a deep affinity for data and analytics. Alexa processes billions of data points daily, and I was…

Interview with Lilian Leong, COO, 9GAG

"If you look at the trends in content marketing, it’s been the same, unchanging yet ever-changing. What works one minute might not work in the next." Tell us about your role at 9GAG and how you got here? What galvanized you to join a viral entertainment content marketing platform? I joined 9GAG in August 2016 as the Chief Operating Officer. I spent the first part of my career across different advertising operations (media, creative, promotions, events, direct marketing and digital). I was planning my next move to be…

Brand USA Partners With Spotify And Five Emerging Artists To Launch Hear The Music, Experience The USA

Brand USA's Innovative New Campaign Uses Music as a Cultural Lens to Showcase Endless Possibilities for Travel in the United States Brand USA, the destination marketing organization for the United States, announced Hear the Music, Experience the USA, an integrated marketing campaign utilizing the power of music to promote international travel to the United States. A unique exploration in sound, Hear the Music, Experience the USA interprets Bobby Freeman's iconic song, "Do You Wanna Dance?" through different musical genres…

AppOnboard Raises $15 Million In Series A Funding To Empower Mobile Developers

AppOnboard Plans to Accelerate Its Growth and Development to Bring Its Proprietary App Demo Technology to More Developers Worldwide AppOnboard, a mobile technology platform for app developers, has announced it has raised $15 million in Series A funding to further accelerate the development and adoption of its app demo technology. The round was led by Korea Investment Partners (KIP) alongside Mirae Asset Management, Mantaray, MTG, and Runa Capital who join existing investors London Venture Partners, Troy Capital Partners,…

Taboola Partners With ZTE; Brings News Personalization to Android Devices

Taboola and ZTE Form a Partnership Driving New Revenue Stream for OEMs and Opening a New Audience Source for Premium Publishers Taboola, the leading discovery platform, recently announced that it will partner with both mobile carriers and Original Equipment Manufacturers (OEMs) to power content discovery on Android mobile devices. Taboola has partnered with ZTE, a leading mobile device manufacturer, to roll out its offering that creates a new revenue stream for the OEM while simultaneously opening a new audience source…

Cellular One Launches New TV & VoD Search and Discovery App, Called “Chill VoD” Powered by Vennetics

Chill VoD App Enables Users to Search and Discover Movies and TV Shows Across All Their Favorite Online Video on Demand Services Simultaneously Vennetics, an innovator in telecommunications, media, and IT applications has announced the deployment of its Mobile Video Platform (MVP) with US mobile carrier, Cellular One. Vennetics MVP provides an aggregated search capability that spans all of the leading Video on Demand (VoD) services. It uniquely curates content into one easy-to-use App, allowing users to search and…