Browsing Tag

content discovery

Digital Turbine Acquires AdColony for $400 Million to Accelerate Growth with Strong Programmatic and Brand Exchange Business

Otello Corp, Inc, owner of AdColony, the in-app marketplace for brands, announced the signing of a definitive agreement to sell the global leader in mobile game advertising and monetization, to Austin-based Digital Turbine, a global on-device mobile platform company, for a total estimated consideration of $400 million. “We are extremely excited to announce the acquisition of AdColony today,” said Bill Stone, CEO of Digital Turbine. “We look forward to welcoming the AdColony team to the Digital Turbine family and believe…

SummitMedia Revolutionizes Sales and Content Strategy with Enterprise-Wide Futuri Technology Partnership

Companies partner on sales intelligence and content discovery systems, audio streaming, and mobile apps. Futuri, the leading provider of AI-driven sales intelligence and audience engagement technology for broadcasters, and SummitMedia, an integrated broadcasting, digital media, direct marketing and events company, announced an enterprise-wide partnership that will bring Futuri's growth solutions, including TopLine, TopicPulse, Futuri Streaming, and Futuri Mobile, to its stations. Marketing Technology News: Comscore…

Revcontent Helps Tapstone Exceed Revenue Goals by 40% With Its Granular and Powerful Advertiser Capabilities

Revcontent's innovative platform proves to be game-changing for one of the biggest names in native advertising Tapstone, the pioneering force behind Native for Direct Response advertising, has leveraged Revcontent's platform to implement and optimize granular bidding strategies that have helped the Tapstone team exceed their revenue goals by 40%. After launching in August 2020, Tapstone quickly utilized Revcontent's seamless campaign creation process to get over 30 boosts up and running. With consistent optimization through…

Sinclair Broadcast Group Signs Multi-Year Renewal Deal With Taboola

Integrates Taboola's Mid-article Video Placements to Drive Revenue and Optimize Engagement Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, announced the renewal of its partnership with Sinclair Broadcast Group (Sinclair), a diversified media company and leading provider of local sports and news. The partnership will result in Sinclair using Taboola's discovery platform and suite of products across their television station sites including its ABC, CBS,…

Firstlight Media and Evergent Team Up to Deepen OTT Subscriber Relationships

Partnership boosts management and flexible monetization to build long-term value Firstlight Media and Evergent Technologies are integrating their cloud-based capabilities to help OTT and pay-TV providers  deliver end-to-end solutions that optimize and monetize audiences. The partnership brings together the customer engagement power of Firstlight Media's Content Management System (CMS) and integrated revenue and customer management of Evergent's OTT and traditional video solution to significantly enhance user and…

MediaFirst TV Platform Advances End-to-End Optimized Operations and Best-in-Class Consumer Experiences Across All Devices

Significant developments to media-optimized cloud-based TV platform, MediaFirst, enable Pay-TV operators to deliver future-ready consumer experiences on any device Next-generation capabilities include enhanced features for management and search & discovery, with the flexibility to run multiple services using cloud-native software at carrier-grade scale Deeper and simplified integration with leading industry partners provides a best-in-class, end-to-end media platform offering MediaKind, a global change leader in media…

Audio Content BLOG: Music Watch Outs for Content Creators

As the UK entered lockdown in March, fitness vlogger Joe Wicks instantly saw his YouTube channel become the go-to for the nation’s schoolchildren and their parents looking for their daily workout. Audio content is a great marketing resource. The national – and even international – popularity of The Body Coach was phenomenal, illustrating the potential power of influencers on our everyday lives. And yet, due to copyright issues, Wicks had to conduct his sessions without backing music, after George Ezra’s record label…

Taboola Announces Milestone Adoption for Mobile Apps, Mobile SDK Introduced in 2018 Now Drives More Than $65 Million in Revenue to…

Taboola, the world's leading discovery platform, focusing on making the open web and publishers thrive side-by-side to tech platforms, announced a major adoption milestone for its mobile app product suite, which brings the full scope of Taboola's publisher platform to mobile environments. More than 2,000 of the world's leading publishers have chosen Taboola to implement personalized recommendations within their mobile news apps, including BILD, Daily Mail, El Tiempo, Fox Sports Australia, TudoGostoso, and WeatherBug,…

Roku, MAGNA and IPG Media Lab Study Reveals Advertisers Benefit 4X From Brand Experiences That Help Consumers Find Free Content

A new study released by MAGNA, Roku, Inc. and IPG Media Lab, "Valuing the Value Exchange," demonstrates how marketers can use brand experiences that aide TV streaming content discovery while sponsorships for live events and sports are limited. The study reveals video ads and brand experiences together generate 4X greater purchase intent than video advertising alone. The study investigated how consumers feel about brand experiences on TV streaming that support content discovery, and how advertisers can assess and measure…

Revcontent Launches Browser Targeting to Allow Advertisers to Optimize Spend and Budget Allocation

Revcontent launches Browser Targeting to offer advertisers deeper scaling opportunities with additional targeting segmentation Revcontent, a leading content discovery platform used by the world's most prominent media companies, launches Browser Targeting, a brand new, highly requested advertiser targeting option. Revcontent advertisers are able to drive highly engaged audiences from premium publishers into all stages of the marketing funnel, increasing sales, audience growth and brand loyalty, and browser targeting will…

TechBytes with Greg Wester, CMO at Mobile Posse (now part of Digital Turbine)

Hi Greg, Mobile is the most addictive device ever-made by humans. What makes mobile commerce so effective in retaining its audience? “The winners in mobile have always been those that create ‘frictionless’ experiences. Removing the obstacles from getting the things we want - be it commerce (Amazon), food (Grubhub) or a taxi (Uber) - has become a societal trend and changed how we live our lives day to day. Previously, commerce was a scheduled, time-oriented activity, but mobile has allowed shopping to become a behavior to…

6 AI Tools to Scale Up Your Content Marketing Efforts

Amidst a competitive Content Marketing landscape, most marketers find it hard to get real results. The biggest challenge is to manage both quality and scale. In 2018, 47% of B2C, and 54% of B2B content marketers reported that the metrics they're tracking are often not well-aligned with their overall goals. Why should you be a part of the struggling herd? Artificial Intelligence can help you pace up and stay on top of your game. Here are some AI tools that can play a game-changing role for content marketers looking to…

Parks Associates: Quality of User Interface (UI) More Important Than Content Recommendations in Video Service Satisfaction

New Study Examines Consumer Preferences Related to New UI Options New research from Parks Associates finds 70% of US broadband households with a major video service consider its user interface to be good, with 48% rating it "very good," and these scores impact their willingness to recommend the service to others. Analysis of consumer responses reveals quality of the UI and the ease of finding content are the most likely factors to drive willingness to recommend a video service. UI Preferences and Content Discovery …

Flipboard Appoints Advertising Industry Veteran David Bell As New Board Member

Flipboard, the content discovery platform, announced that David Bell, former CEO of Interpublic Group and founder and chairman of global B2B agency Gyro, has been elected to Flipboard's board of directors. Danny Rimer of Index Ventures, who has been on the board since the founding of the company, is stepping down after 10 years of service. Current board members John Doerr and Mike McCue welcome Bell as Flipboard has become a top referrer to publishers and as brands look to drive similar results to their content via the…

Looking Ahead: Predictions for Programmatic Advanced TV Advertising

The competitive diversity scenario i.e. all-against-all will greatly intensify across the global television advertising market throughout 2019. Global platforms with bottomless pockets will quickly penetrate local markets; local traditional players will produce and license premium content for big platforms; technology will accelerate the disintermediation from large producers and rights holders to audiences; successful subscription models will be accompanied by new non-advertising formulas; traditional and virtual…

Marketing Technology Primer: Why Invest in Influencer Marketing?

The Fall of Old-School Advertising Has Given Rise to a New Form of Promotion, Which Is Now Influencer Marketing. Tapping into the Potential of Influencer Marketing Gives Marketers an Edge over Brand Awareness and Discovery According to a study conducted by Linqia, 39% of brands have a steady plan for their Influencer Marketing campaigns. In fact, almost every marketer in the study is expected to be spending more than $10,000 on their marketing campaigns.So, how popular is the term Influencer Marketing? According to a…

Captiv8 Launches Free AI-powered Creator Discovery

With Creator Discovery, Captiv8 Becomes the First Platform to Democratize Identification and Access to Creators Captiv8, the largest AI-powered branded content platform, announced they are the first platform to offer free, full-access creator discovery for brands. Branded content is disrupting the $90B television and video advertising market yet identifying creators that will resonate the most for a brand is still a major pain point. Discovering creators that will drive the highest brand affinity for an audience is…

Ooyala Powers Content Management, Syndication and Delivery for Turner Asia Pacific

Ooyala Flex Media Platform Helps Turner Automate and Orchestrate Workflows, Reducing Content Processing Time by 85% Ooyala is powering content syndication for Turner Asia Pacific with the Ooyala Flex Media Platform, a flexible and configurable content supply chain optimization platform that automates tasks, simplifies workflows and speeds up the time to market for Turner. With increasingly complex content formats and requirements, Turner’s technology and operations team needed a single platform to power their…

Unmetric Partners With Noggin to Provide Crisis Managers With Actionable Social Intelligence

Partnership Brings the Power of Brand-Focused Social Analytics to Noggin Crisis, an Industry-Leading Crisis Management Application Unmetric, an enterprise solution for branded content analysis and discovery, announced a partnership with Noggin, an enterprise resilience software company that provides risk, crisis, emergency, work safety, and incident management solutions. Hundreds of the world’s largest brands and digital agencies use Unmetric to access insights from the owned channels of over 100,000 qualified brands…

Seal Software Unveils Global Partnership with DocuSign, Announces $30 Million in Growth Capital from Toba

DocuSign and Seal Using Artificial Intelligence to Save Time and Money Discovering Agreements, Contracts and Other Legal Documents Seal Software, the leading provider of content discovery and analytics solutions, unveiled a global partnership with DocuSign in support of DocuSign's broader System of Agreement strategy to automate and connect the entire process of how agreements are prepared, signed, enacted and managed. Concurrent with this announcement, Seal Software also disclosed that it has secured a $30 million…