New AI-powered feature streamlines the path from data collection to actionable insights with instant, tailored reports.

Zappi, the leading consumer insights platform, announced the launch of AI Quick Reports, a new feature that instantly turns raw survey data into actionable reports ready to share with stakeholders.

Integrated into Zappi’s innovation suite of products, AI Quick Reports significantly reduces the gap between data collection and decision-making. With just one click, users can generate tailored reports that summarize qualitative and quantitative consumer data into rich insights, saving time and enabling insights teams to make consumer-centric decisions by bringing the voice of the consumer to the forefront of the innovation process.

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“Brands that thrive innovate at the pace of consumers, bringing insights into every decision,” said Steve Phillips, CEO of Zappi. “AI Quick Reports help insights teams use AI to quickly turn raw data into valuable insights, allowing them to focus more on strategy and consumer-centricity.”

“Brands that thrive innovate at the pace of consumers – and bring rich insights into every decision,” said Steve Phillips, CEO and co-founder of Zappi. “AI Quick Reports reimagines how insights teams can harness AI to put consumers at the center of their creative thinking. By fast-tracking the ability to turn raw data into rich consumer insights, we can empower insights teams to spend less time managing research projects and spend more time influencing strategy; that’s how brands become truly consumer -centric.”

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AI Quick Reports leverages advanced large language models (LLMs) to automatically analyze research data, providing a concise yet detailed overview of both qualitative and quantitative insights. Embedded across Zappi’s suite of innovation products, this feature reduces the time spent sifting through data, allowing insights teams to focus on developing innovative products and solutions that truly resonate with consumers. Reports can be accessed directly on the platform or exported for distribution across the organization, enabling teams to:

Get a Better Starting Point: AI Quick Reports deliver an instant, in-depth analysis of how your concept is being received, what to optimize, and why—providing a head start on understanding the impact of your ideas.
AI Quick Reports is now available within Zappi’s innovation suite of products, including Activate It and Activate It Early, and soon to be available across its key advertising tools.