Large, High Quality Interactive 3D Files Can Now be Streamed to 5G Mobile Devices and Viewed Directly Through a Browser, Along with AR/VR
Global volumetric video leader Arcturus announces a new partnership with Japan’s top wireless carrier, NTT DOCOMO, created to help stream volumetric videos of any length over a mobile network for the first time. Now, anyone on DOCOMO’s 5G network – from the average user to professionals in industries ranging from ecommerce to healthcare and beyond – can stream the future of video directly to their mobile devices.
“We want to put volumetric video technology in the hands of anyone with a mobile device,” said Kamal Mistry, CEO of Arcturus. “DOCOMO’s 5G capabilities are among the best in the world, which gives us the opportunity to really push the technology forward by leaps and bounds.”
Marketing Technology News: Precisely and TomTom Help Companies Achieve Data Integrity Through Location Technology
Although volumetric videos have seen a steady increase in everything from entertainment to education, the recent introduction of lidar cameras for mobile devices is poised to turn anyone with a compatible phone or tablet into a new type of content creator. But with the complexity and size of the files – which include detailed 3D geometry and multiple camera angles – volumetric videos have not been suitable for streaming anything beyond short clips. This new partnership changes that, giving 5G mobile users the ability to stream volumetric videos of any length without a drop in quality, so they can explore every angle of the video directly from their browser. Users can also access volumetric 3D models as AR or through VR, all in real-time.
To bring volumetric videos to mobile devices, DOCOMO is leveraging its 5G network speeds and CDN expertise, with Arcturus’s compression tools, adaptive bitrate streaming solution and video player, capable of adapting to a device’s bandwidth to maintain the highest quality possible. Utilizing these tools, playback length in volumetric videos is no longer an issue, and users browsing on a web browser, or experiencing them in AR or VR, can now explore travel hotspots, explore retail locations, watch full workout videos and more, all from their chosen point-of-view, and all on their mobile devices.
Marketing Technology News: UpSwell Marketing Announces Eric Goodstadt as New CEO
“Working with Arcturus, we are able to anticipate the needs of our customers now and in the future, and offer them solutions before they know they want them,” said Naoto Matoba, manager, innovation management department at NTT DOCOMO. “Volumetric videos offer an entirely new way to experience content, and now that we can offer them to anyone with a mobile device, we expect the interest to grow rapidly.”
This partnership follows Arcturus’s release of its industry-leading volumetric video content delivery platform, which allows artists to easily edit and compress clips, then distribute them to third-party tools, including post-production software, real-time game engines and more. As the global rollout of 5G technology continues, individual and commercial studios alike have access to the tools they will need to engage with the next stage of the evolution of video.
The partnership between DOCOMO and Arcturus will be showcased during the “DOCOMO Open House 2021,” an online event created to highlight the latest news and features from Japan’s top wireless carrier.
Marketing Technology News: Commvault Appoints SaaS Veteran Isabelle Guis as Chief Marketing Officer