Interview with Jeff Ray, CEO, Brightcove
"As a video company, we need to make it easy for our customers to make great experiences for their end …
Cannes Lions 2018 Opens Up New Horizon for Immersive Content and Native Advertising
After Attending Cannes Lions 2018, Jeff Lucas of Oath Spoke to Us About the Key Takeaways from the Global Event for …
The Next Brand Sponsorship Frontier: Enhancing the eSports Fan Experience
In recent years, the booming business of video games has spawned a huge next generation of consumer engagement. For those who …
Accenture Agrees to Acquire Mackevision
The Producer of Computer-Generated Imagery and Immersive Content Plan to Break New Ground for Accenture Interactive’s Content Practice By Adding …
Google, Kaon Interactive and Lenovo to Drive AR/VR B2B Platform Adoption
The three tech companies will expedite the adoption of AR and VR marketing platforms by sales teams of Fortune 500 …
Tenjin Adds Attribution and Analytics Support for Google Daydream
Measures app install campaigns and in-app behaviors on the popular Virtual Reality platform Tenjin, the mobile marketing infrastructure company, today …
Use of Smart Tech in Marketing Grew by 1000% in 2016, says PQ Media
According to PQ Media, marketing technologies like AR, VR, AI and IoT contributed significantly to revenue growth in 2016 PQ Media® …