After Attending Cannes Lions 2018, Jeff Lucas of Oath Spoke to Us About the Key Takeaways from the Global Event for …
The Next Brand Sponsorship Frontier: Enhancing the eSports Fan Experience
In recent years, the booming business of video games has spawned a huge next generation of consumer engagement. For those who …
Accenture Agrees to Acquire Mackevision
The Producer of Computer-Generated Imagery and Immersive Content Plan to Break New Ground for Accenture Interactive’s Content Practice By Adding …
Google, Kaon Interactive and Lenovo to Drive AR/VR B2B Platform Adoption
The three tech companies will expedite the adoption of AR and VR marketing platforms by sales teams of Fortune 500 …
Tenjin Adds Attribution and Analytics Support for Google Daydream
Measures app install campaigns and in-app behaviors on the popular Virtual Reality platform Tenjin, the mobile marketing infrastructure company, today …
Use of Smart Tech in Marketing Grew by 1000% in 2016, says PQ Media
According to PQ Media, marketing technologies like AR, VR, AI and IoT contributed significantly to revenue growth in 2016 PQ Media® …