Designed to raise brand awareness and provide a unique engagement opportunity with consumers no matter where they are located, the WebAR experience will run across digital ads and social media channels in more than 15 U.S. states.
The experience allows consumers to step onto a virtual tropical beach where they will receive exclusive Corona Hard Seltzer cocktail recipes, can purchase products and have the ingredients delivered to their home through Basketful. The experience can be accessed in-store or at-home by scanning a QR code on the product packaging. The campaign also includes a video capture functionality, allowing consumers to share their brand experiences on social media.
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Rene Ramos, Vice President of Experiential Marketing at Constellation Brands commented: “Augmented Reality is reinventing how brands connect with their consumers, wherever they may be. Corona Hard Seltzer is committed to offering consumers an opportunity to find their pure beach vibes in a way that is unique to our brand. The AR experience allows them to step into a tropical oasis in an innovative way.”
WebAR is the latest development in Augmented Reality and provides an instant, frictionless, and user-friendly way for smartphone users to access rich and engaging AR experiences through their phone’s web browser without having to download an app.
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Faisal Galaria, CEO of Blippar commented: “Online purchases will account for up to 20% of all food and beverage sales by 2025, which are predicted to be worth over $25B. Whether activated through digital ads or product packaging, COVID-19 has accelerated the need to create a new reality where physical and virtual brand experiences are intertwined. Our campaign with Corona Hard Seltzer does just this and highlights how AR can enhance product packaging to drive brand engagement, while delivering tangible results and accurate analytics to reach and understand consumers and forge deeper connections.”
Blippar is a global leader in AR and has invested heavily in its WebAR technology to enable brands, agencies, educators, advertisers, publishers and e-commerce retailers to deliver and scale interactive AR experiences directly from a web link (URL).
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