Nextech AR Solutions Corp, a Metaverse Company and leading provider of augmented reality (“AR”) experience technologies and 3D model services is pleased to announce the appointment of Melea Guilbault as CEO of Map D, a wholly owned subsidiary of Nextech AR Solutions.

Evan Gappelberg CEO of Nextech AR commented, “I’m confident that the appointment of Melea as CEO of Map D will accelerate our sales growth rate, expand our offerings and unify our 3D and AR technologies with Map D. Our shared aim is to bring innovative 3D and AR experiences to event attendees, exhibitors and event planners. We welcome Melea to the Nextech family and I’m very excited to have Melea take Map D to the next level of its growth.”

“Events play a pivotal role in bringing education, commerce and people together, and Map D and Nextech AR are at the forefront of delivering exceptional experiences in-person and in the metaverse.”

Melea Guilbault commented, “I’m honored and energized to assume this new leadership position of Map D. I believe the combination of Nextech AR and Map D’s innovation and development of a modern event management suite offers event planners the most comprehensive and easy to use tools to manage their events end-to-end”. She continued, “Events play a pivotal role in bringing education, commerce and people together, and Map D and Nextech AR are at the forefront of delivering exceptional experiences in-person and in the metaverse.”

Marketing Technology News: Workflow Efficiencies Take Center Stage in the New and Refreshed Amagi CLOUDPORT

Guilbault brings more than thirty years of experience in high-growth companies inclusive of technology, pharmaceuticals, and community-based organizations, and brings extensive commercial, operational and executive management experience.

Most recently, Guilbault served on the executive team as Senior Vice President of cloud-based software provider Community Brands and Yourmembership leading commercial growth functions of sales, channels, strategic partnerships, and marketing through the company expansion from a single vertical provider of membership software, into a multi-vertical integrated software and e-commerce provider to associations and nonprofits, K-12 schools and faith-based organizations. As a core member of the executive team at YourMembership, Melea helped build and scale the company to 30% ARR growth that returned 9.5X cash on cash and 75%+ IRR. She was also responsible for commercial strategies for multi-product SaaS and integrated payments company providing membership, event and engagement management solutions – driving top-line growth by 10x, EBITDA growth of 15x and market-leading net promoter scores. Prior to her role at Community Brands, Guilbault spent 20+ years in various operational and executive roles at Absolute Mobile Solutions, Tampa Bay Tech, Medtronic, Bristol-Myers Squibb, Takeda, and Meda Pharmaceuticals, Guilbault leverages her commercial expertise to uncover and exploit white spaces that fuel market penetration and transform companies and their brands into highly competitive market leaders, including implementing sales strategy and processes for both direct and indirect channels in support of 100,000 customers, $100M in direct sales and $40M in VAR channel program.

Marketing Technology News: MarTech Interview With Jamal Miller, Sr. Director of Product Marketing at Mailchimp