• Editorial
    • Lead Generation
    • Events
  • MarTech Radar
    • A
      • Account Based Marketing
      • Advertising Trends
      • Affiliate Marketing
      • AI/ML
      • Analytics
      • Apps for Business
      • Audience Data
      • Audio advertising
      • Augmented Reality
    • B
      • B2B Data
      • Behavioral Marketing
      • Brand Safety
    • C
      • Content Management
      • Content Marketing
      • Content Syndication
      • Customer Acquisition
      • Customer Data Platforms
      • Customer Experience Management
      • Customer Identity Management
    • D
      • DaaS
      • Data Hygiene
      • Data Management Platforms
      • Data Visualization
      • Digital Asset Management
    • E
      • E-Commerce and Mobile Commerce
      • Email Marketing
      • Entertainment
      • Events Promotion
    • G
      • Guest Authors
    • I  
      • Identity Management
      • In App Marketing
      • Influencer Marketing
      • Intelligent Assistants
      • Interactive Content
      • Interviews
    • M
      • Marketing Attribution
      • Marketing Automation
      • Marketing Clouds
      • Marketing Intelligence
      • Martech Budgets
      • MarTech Expert Series
      • MarTech Videos
      • MartechSeries
      • Messaging
      • Mobile
      • Mobile Advertising
      • Mobile Marketing
    • N
      • Native & Programmatic Advertising
    • P
      • People-Based Marketing
      • Predictive & AI
      • Predictive Marketing
      • Privacy and Regulations
      • Programmatic Email
    • R
      • Recommended
    • S
      • Sales & Marketing
      • Sales Analytics
      • Sales Enablement
      • Sales Intelligence
      • Social Commerce
      • Social Media Advertising
      • Social Media Monitoring
      • Social Media Platforms
      • Speech Recognition
      • Staff Writers
      • Social Media Marketing
    • T
      • Technology
      • TV Advertising
    • U
      • Unified Communications
    • V
      • Video
      • Video Advertising
      • Video Interview
      • Video Marketing
      • Video Platforms
      • Voice Search
    • W
      • Whitepapers
  • MarTech Interviews
    • MarTech Interview Series
  • MarTech Insights
    • Guest Authors
    • Staff Writers
  • Resources
    • Ebooks
    • Webchats
  • The SalesStar Podcast
    • The SalesStar Podcast: Episodes 220 Onwards (Year: 2025)
    • The SalesStar Podcast: Episodes 192 Onwards (Year: 2024)
    • The SalesStar Podcast: Episodes 148 to 191 (Year: 2023)
    • The SalesStar Podcast: Episodes 109 to 147 (Year: 2022)
menu
All Categories
  • All Categories
  • Computers
  • Laptops
  • Cameras
  • Hardware
  • Smartphones
  • MarTech Radar
    • A
      • Account Based Marketing
      • Advertising Trends
      • Affiliate Marketing
      • AI/ML
      • Analytics
      • Apps for Business
      • Audience Data
      • Audio advertising
      • Augmented Reality
    • B
      • B2B Data
      • Behavioral Marketing
      • Brand Safety
    • C
      • Content Management
      • Content Marketing
      • Content Syndication
      • Customer Acquisition
      • Customer Data Platforms
      • Customer Experience Management
      • Customer Identity Management
    • D
      • DaaS
      • Data Hygiene
      • Data Management Platforms
      • Data Visualization
      • Digital Asset Management
    • E
      • E-Commerce and Mobile Commerce
      • Email Marketing
      • Entertainment
      • Events Promotion
    • G
      • Guest Authors
    • I
      • Identity Management
      • In App Marketing
      • Influencer Marketing
      • Intelligent Assistants
      • Interactive Content
      • Interviews
    • M
      • Marketing Attribution
      • Marketing Automation
      • Marketing Clouds
      • Marketing Intelligence
      • Martech Budgets
      • MarTech Expert Series
      • MarTech Videos
      • MartechSeries
      • Messaging
      • Mobile
      • Mobile Advertising
      • Mobile Marketing
    • N
      • Native & Programmatic Advertising
    • P
      • People-Based Marketing
      • Predictive & AI
      • Predictive Marketing
      • Privacy and Regulations
      • Programmatic Email
    • R
      • Recommended
    • S
      • Sales & Marketing
      • Sales Analytics
      • Sales Enablement
      • Sales Intelligence
      • Social Commerce
      • Social Media Advertising
      • Social Media Monitoring
      • Social Media Platforms
      • Speech Recognition
      • Staff Writers
      • Social Media Marketing
    • T
      • Technology
      • TV Advertising
    • U
      • Unified Communications
    • V
      • Video
      • Video Advertising
      • Video Interview
      • Video Marketing
      • Video Platforms
      • Voice Search
    • W
      • Whitepapers
  • MarTech Interviews
    • MarTech Interview Series
  • MarTech Insights
    • Guest Authors
    • Staff Writers
  • Resources
    • Ebooks
    • Webchats
  • The SalesStar Podcast
    • The SalesStar Podcast: Episodes 220 Onwards (Year:2025)
    • The SalesStar Podcast: Episodes 192 Onwards (Year:2024)
    • The SalesStar Podcast: Episodes 148 to 191 (Year:2023)
    • The SalesStar Podcast: Episodes 109 to 147 (Year:2022)

You Might Also Like

Mission Preparatory School and Glass Launch Groundbreaking E-Commerce Procurement Portal, Modernizing Public Education Purchasing

Mission Preparatory School and Glass Launch Groundbreaking E-Commerce Procurement Portal, Modernizing Public Education Purchasing

OPTIZMO Introduces Deploy – The First Email Deployment Platform That Runs Itself

OPTIZMO Introduces Deploy – The First Email Deployment Platform That Runs Itself

Adtelligent Launches Retail Media Platform for Full-Funnel, Cross-Channel Retail Advertising

Adtelligent Launches Retail Media Platform for Full-Funnel, Cross-Channel Retail Advertising

« Previous Next »

Pinterest Expands The Skin Tone Range Feature to More Countries

Picture of MTS Staff Writer

MTS Staff Writer

March 22, 2021
Pinterest Expands The Skin Tone Range Feature to More Countries
Share
Facebook Twitter Linkedin

We’re announcing the expansion of our skin tone range feature to thirteen additional countries including France, Italy, Spain, Germany, Switzerland, Austria, Netherlands, India, Indonesia, Mexico, Argentina, Brazil and Colombia. Skin tone ranges is a Pinterest-exclusive feature that allows Pinners to refine their beauty-related searches based on a set of skin tone ranges. Applying this filter updates your search results to show content that is similar to the skin tone range you’ve selected.

Pinterest is one of the biggest beauty platforms in the world where millions of Pinners search for fresh beauty ideas each month to get inspired by and take action on. With more than 80 million Pinners searching for beauty ideas over the past month*, we want to continue making it easy for Pinners to discover beauty inspiration that is relevant and personalized for their selected skin tone, style and taste.

Marketing Technology News: Amplifi Acquires Award-Winning Comma Group to Expand European Capabilities

Over the past year, we’ve seen a 5x increase in Pinners using the skin tone range feature to discover beauty ideas on Pinterest.** With this latest expansion, we’re enabling more Pinners around the world to customize their searches to make it easier for them to find the most relevant beauty looks and products. It’s hard to feel inspired when you don’t see yourself reflected in the results of your searches. We’ve listened to our Pinners and know that creating a place that’s inclusive—and inspiring—takes deliberate action. We want to inspire and support everyone to discover ideas that feel personally inspiring and compel them to take action.

Tyi McCray, Global Head of Inclusion and Diversity “Our mission at Pinterest is to inspire everyone to create a life they love. With that in mind, building a globally inclusive platform where you can see yourself represented is a top priority for us. We want all of our Pinners around the world to discover ideas that feel personalised, relevant and reflective of who they are. Expanding skin tone ranges to additional countries around the world will help to surface ideas that speak to everyone and drive positive change.”

More inclusive and personalized results on Pinterest

As we celebrate International Women’s Month, we will continue to highlight inclusive inspiration on the Today tab and on the home feed throughout March. In order to build an inclusive experience that enables everyone to create a life they love, we know that our product needs to reflect the diversity of the broader world at large. As we focus on building inclusive products, we’ve integrated Try on with our skin tone range feature, so Pinners can see similar lip shades and eye shadow on skin tones that match their own. Exclusive to Pinterest, our augmented reality technology enables this customization through skin tone ranges. Expanding skin tone ranges to additional countries is our next step in building a globally inclusive platform.

Marketing Technology News: Why Brands Need to Embrace the Privacy-First Cookieless Future

The latest beauty inspiration

On Pinterest, we’re seeing Pinners increasingly use skin tone ranges to discover more customized beauty content that matches the skin tone range they’ve selected. After triggering skin tone ranges, we saw Pinners searching for “alternative makeup” (up 5x), “cool hair color ideas” (up 4x), “eyeliner styles” (up 3.5x) and “cool hair color ideas” (up 4x), enabling Pinners to more easily take action on these beauty ideas.

Inclusion and diversity is a top priority for our teams and while there is still much more to be done, Pinterest is committed to building a global platform that feels uniquely personal to everyone.

Share
Facebook Twitter Linkedin

Popular Posts

Mission Preparatory School and Glass Launch Groundbreaking E-Commerce Procurement Portal, Modernizing Public Education Purchasing

Mission Preparatory School and Glass Launch Groundbreaking E-Commerce Procurement Portal, Modernizing Public Education Purchasing

August 5, 2025
Read More »
OPTIZMO Introduces Deploy – The First Email Deployment Platform That Runs Itself

OPTIZMO Introduces Deploy – The First Email Deployment Platform That Runs Itself

August 5, 2025
Read More »
Adtelligent Launches Retail Media Platform for Full-Funnel, Cross-Channel Retail Advertising

Adtelligent Launches Retail Media Platform for Full-Funnel, Cross-Channel Retail Advertising

August 5, 2025
Read More »
FND ECOMMERCE Introduces ‘Double your Amazon Sales in 150 Days – or We’ll Pay You $5,000’ Offer to New Clients

FND ECOMMERCE Introduces ‘Double your Amazon Sales in 150 Days – or We’ll Pay You $5,000’ Offer to New Clients

August 4, 2025
Read More »

GUEST ARTICLES

AI-Driven CX: Navigating the Future of Customer Trust and Experience in 2025

July 31, 2025

Context Is Everything: Why Advertisers Are Turning to Real-Time Relevance

July 30, 2025

First In, First to Scale: How Marketing Became Ground Zero for Enterprise AI Transformation

July 29, 2025

Adjusting Your Content Strategy for the Future of AI Search

July 24, 2025

Follow Us

Facebook X-twitter Linkedin
Picture of MTS Staff Writer

MTS Staff Writer

MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.
PrevPreviousProduct Analytics Is The Number One Measurement Of Digital Success, New Report By Harvard Business Review Analytics Services Sponsored By Amplitude Shows
NextOpenText Migrate Achieves AWS Outposts Ready DesignationNext

You Might Also Like

Mission Preparatory School and Glass Launch Groundbreaking E-Commerce Procurement Portal, Modernizing Public Education Purchasing

Mission Preparatory School and Glass Launch Groundbreaking E-Commerce Procurement Portal, Modernizing Public Education Purchasing

OPTIZMO Introduces Deploy – The First Email Deployment Platform That Runs Itself

OPTIZMO Introduces Deploy – The First Email Deployment Platform That Runs Itself

Adtelligent Launches Retail Media Platform for Full-Funnel, Cross-Channel Retail Advertising

Adtelligent Launches Retail Media Platform for Full-Funnel, Cross-Channel Retail Advertising

« Previous Next »

About Us

MTS_1
MarTech Series covers marketing technology news, editorial insights and digital marketing trends from around the globe. Updates on modern marketing tech adoption, martech interviews, tech articles and events.

Quick Links

  • News
  • Interviews
  • Insights
  • MarTech RADAR
  • Events
  • Contact Us

Visit Our Other Sites

AIT_1-1
Global-FinTech-Series-LOGO_1
STS_LOGO

Follow Us

Facebook X-twitter Linkedin

Interested in our Customized Editorial Services?

Please fill your details and we'll get in touch with you!

FILL YOUR DETAILS

Brought to you by

iTech-logo-01
Copyright © 2025 MarTech Series. All Rights Reserved. Privacy Policy
To repurpose or use any of the content or material on this and our sister sites, explicit written permission needs to be sought.