Equals 3 Expands Lucy’s Toolkit to Help Marketers Derive Even More Value from Data

Lucy, The AI-Powered Assistant, Now Includes Workflow Automation and Predictive Media Modeling

Equals 3, a marketing-technology solutions provider leveraging the power of AI, announced the beta launch of Lucy 2.0. Building off of Lucy’s initial success since launching in May of 2016, Equals 3 expanded her capabilities—adding automated workflow, predictive media modeling and more than 20 additional features and enhancements to help marketers derive value from their data more efficiently and effectively.

Also Read: Equals 3 Sees Rapid Growth with “Lucy”, a Cognitive Companion for Marketers

Lucy 2.0 is learning to work with more complicated data sets to automate workflows specific to each client’s processes through her new snapshot feature. She is also beginning to predict how strongly specific marketing messages will resonate against different personas and offer suggestions for improvement. Lucy’s predictive knowledge also applies to media planning—looking at multiple campaign objectives, she can generate predictive media models to forecast optimal allocations and campaign results and learns from actual performance to further enhance her predictive capabilities.

“Lucy 2.0 marks a vital milestone in Lucy’s evolution, where marketers can leverage more data and tools to inform their decision making,” said Scott Litman, Co-founder, Equals 3.

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Lucy provides AI-powered enterprise knowledge management for Fortune 1000 marketers and advertising/media agencies that struggle to navigate and manage vast sums of structured and unstructured marketing data across channels. Rather than searching through dozens of systems or not taking advantage of valuable organizational data, Lucy unifies and delivers all of the data an organization owns, licenses and commissions through one simple interface.

Trained in natural language processing, Lucy understands grammar and context, and evaluates all possible meanings. Lucy learned more than 5,000 intents over the last six months, which enables her to more clearly understand the intent of questions asked of her and better inform the responses she will deliver.

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Added Litman: “Seeing Lucy’s rapid development over time, she’s able to more accurately, effectively and quickly address marketers’ key challenges in research and media, providing them with the precious time they need to focus on strategic execution. Combining that with her new features—as well as her ability to continuously learn and improve as she receives more data and feedback—means marketers now have the arsenal to make rich, data-informed decisions to drive their business goals.”

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Lucy 2.0 in beta has been released to clients—including a number of Fortune 1000 brands and global agencies–for testing and input that will help shape her continued growth. Since initially launching in May of 2016, Lucy was one of only four AI solutions on Gartner’s 2017 Cool Vendor List and named the ad tech/marketing tech / financial tech product to watch in 2017 by Advertising Age. Lucy’s overwhelming success within the marketing community led to Equals 3 winning the Data & Marketing Association (DMA)’s Innovation Award for IoT and Emerging Technology and named one of Drexel LeBow’s Analytics 50, comprised of 50 organizations that excel at using analytics to solve business challenges.

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