Vietnamese EV Innovator VinFast Selects Cerence to Power Intelligent Voice Assistant Across its Global Lineup
Cerence enables voice-powered access to key in-car features and functions, including ADAS
Cerence Inc. , AI for a world in motion, announced that VinFast, Vietnam’s first domestic car company and a leader in electric vehicle innovation worldwide, has selected Cerence to power conversational AI across its lineup of smart EVs as it expands globally. VinFast is a member of Vingroup, the largest private corporation in Vietnam.
Marketing Technology News: Ada Places No. 19 on the Globe and Mail’s Third-Annual Ranking of Canada’s Top Growing Companies
Leveraging embedded and cloud-based technologies from Cerence, VinFast’s AI-powered voice assistant, summoned with a simple “Hey VinFast,” is an intelligent, trusted companion deeply integrated with the car. Cerence provides VinFast drivers with conversational AI-enabled access to everything from navigation and traffic to phone calling and messaging to media, weather, news, tourist attractions, etc. Drivers can even control key vehicle functions like climate control and advanced driver-assistance systems (ADAS) with their voice and access important car status information like tire pressure or warning lights.
“We decided to partner with Cerence – an industry leader in conversational AI and automotive voice assistants – with the aim of creating an intelligent, AI-powered human-machine interface for each and every VinFast car, providing an innovative user experience,” said Pham Thuy Linh, Deputy CEO of VinFast. “We want to offer not only the best intelligent mobility experience but also a helpful and friendly ‘companion’ for drivers.”
Marketing Technology News: MarTech Interview with Paul Ross, VP of Marketing at Affinity
Cerence’s voice assistant technologies and platforms combined with VinFast’s AI database enable a variety of highly interactive features in customers’ native languages. VinFast has selected several of Cerence’s core technologies – automatic speech recognition, natural language understanding, text-to-speech, natural language generation, and speech signal enhancement – to create a human-like virtual assistant experience capable of two-way communication in six global languages, including English, German, French (for France and Canada), Spanish, and Dutch. VinFast’s AI assistant can understand commands and questions in drivers’ natural language – for example, drivers can say “I’m cold” to raise the temperature – as well as respond in kind, creating an enjoyable and collaborative experience. Users can even interrupt the assistant to progress the conversation forward and send new commands, rather than waiting for the assistant to pause.
“VinFast is a fast-moving leader that is transforming the global EV space with its innovative thinking,” said Sanjay Dhawan, CEO, Cerence. “We’re proud to support VinFast to bring critical conversational AI capabilities to their cars as they expand globally, creating a unique in-car experience that’s an integral piece of what it means to drive a VinFast.”
Marketing Technology News: The Importance Of Programmatic Messaging Is Rising In The Healthcare Industry