Voices.com and Jargon to Help Brands Go Global in a Voice-First World

Voices.com, the online marketplace where brand managers and marketers discover, audition and hire professional voice actors has partnered with Jargon.com, the leading conversation platform for voice assistant applications. Bringing Jargon’s ability to localize voice applications together with Voices.com’s offering of the deepest and most diverse marketplace for voice actors, this partnership will enable the two companies to assist brands in solving their voice application localization issues.

Voices.com and Jargon partner to localize Alexa Skills, and help brands go global in a voice-first world

Organizations who have seen initial success with their voice applications for Amazon Alexa or Google Assistant quickly evaluate their options to further improve and expand their reach. Brand managers who require diverse voices may be unfamiliar with hiring voice actors, and subsequently may not know where to turn. Similarly, translating and localizing voice applications can be challenging because of the conversational nature of the content.

Two options for brands to enrich the end-user experience of their voice assistant application are to add personality with a human voice actor – as opposed to the default synthetic voice – or to localize the content in order to appeal to global users.

Marketing Technology News: Bluedot Integrates with Oracle to Provide Location Data that Traditional Marketing Platforms Have Not Utilized Before

Just one example of a significant opportunity for marketers, is that in the US it is estimated that 13% of the population, or over 41 million citizens, are native Spanish speakers. Following current estimates that half of the US population has a smart speaker in their home, there is a potential estimated 21 million Spanish-speaking Americans who may own smart speakers. Brands now have a promising option to extend their existing application into other languages and, consequently, expand into new geographies.

Marketing Technology News: DoubleVerify Identifies Video Fraud Scheme Targeting Mobile App Advertising

“We’ve witnessed the demand for Alexa Skills recorded by voice actors rise dramatically in the last year. Progressive brands are exploring voice as a channel that will complement search, social, mobile and video. Now that smartphones come with a digital assistant baked in, and with more than 100 Million Amazon Alexa devices in people’s homes, it’s fair to say that the era of voice has arrived,” says Voices.com Co-Founder and CEO David Ciccarelli.

“Jargon enables voice applications to manage their content and reach global users on platforms like Alexa and Google Assistant” says Milkana Brace, Founder and CEO of Jargon. “Through our partnership with Voices.com, we are excited to offer a holistic solution to brands that are looking to expand their voice applications internationally, supporting both pre-recorded audio and text-to-speech content.”

Marketing Technology News: Bluedot Integrates with Oracle to Provide Location Data that Traditional Marketing Platforms Have Not Utilized Before