Marketers can predict with 95% accuracy what creative elements will perform best before campaigns begin.
Pattern89, an artificial intelligence marketing platform, announces the end of A/B testing with its new solution, Pattern89 Predict. Pattern89 Predict simulates creative ad elements to predict a brand’s top-performing ad combinations with over 95% accuracy.
Pattern89 Predict is the new standard of measurement, replacing lengthy and expensive A/B tests to determine an ad’s success before publishing. Quickly upload hundreds of ad elements to Predict’s interface, and it will analyze millions of combinations to predict which specific ad components will perform best on social media. Predict unlocks creative insights for over 2,900 ad dimensions, including but not limited to:
- Image direction (colors, settings, facial expressions),
- Video direction (video lengths, colors, on-screen text, creative assets),
- Copywriting (text, emojis, headlines, character counts), and
- Ad formatting (image and text dimensions).
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With unparalleled insight into successful Facebook and Instagram advertiser data, Pattern89 Predict cross-analyzes all of a brand’s historic advertiser data against billions of social media advertising data points to surface statistically significant creative insights in minutes.
Once the top-performing ad elements are identified with Predict’s bias-free machine learning capabilities, marketers can launch ads directly from the Pattern89 platform in a single click. Pattern89 Predict will continuously monitor ad performance and alert users of targeting, placement and creative optimizations they can implement, so there’s no guessing and no time lost. Ads are always at peak performance.
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“Pattern89 Predict finds winning digital creative, before ads run, meaning A/B testing is now a thing of the past. Efficiency and accuracy are more important than ever, and we’re giving marketers a clear path forward, while removing opportunities for losing time and money,” said R. J. Talyor, CEO and Founder of Pattern89. “Marketing teams can’t afford to waste anything. Our up-front predictions give marketers confidence in their creative, and ultimately, their social ad returns.”
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