PipelineIQ helps marketing teams scale ABM programs and helps enterprise technology sales professionals resonate better with decision makers across the Global 2000

LeadBridge announced its rebranding to PipelineIQ, aligned with its mission to help B2B technology organizations sell more strategically to their most challenging enterprise prospects.

With fourteen years of experience executing highly customized prospect intelligence programs for large technology firms, the rebranding of LeadBridge to PipelineIQ represents the company’s dedication to enabling more strategic conversations between technology sales organizations and their high-value enterprise prospects. PipelineIQ helps address the challenge around scalability that exists today in account-based marketing (ABM) by delivering account-level recommendations and ABM themes to help marketers quickly customize messaging that will resonate with key decision makers.

Marketing Technology News: PR Newswire Launches Asia-Pacific Communications Survey 2019 – Press Releases and Content Distribution Trends

“Our team is thrilled about rebranding to PipelineIQ. Our new name is now best aligned with our mission to help clients shorten their complex technology sales cycles by putting conversation starters, prospecting recommendations, and proprietary prospect intelligence in the hands of enterprise sales professionals and marketers looking to be more relevant with their Fortune 500-sized prospects,” said Rick Catino, Founder and CEO of PipelineIQ. “Personalization is critical in strategic selling, but this can be challenging to scale effectively. We have unparalleled experience in shaping enterprise account strategies for some of the world’s largest technology sales teams. We are thrilled to re-brand our company and looking forward to rolling out some exciting new product offerings in Q4.”

Marketing Technology News: A Decade of Talking Tom: Outfit7 Celebrates Its 10th Anniversary and 10 Billion Downloads

The company has used the name “LeadBridge” since 2006, achieving recognition by Inc. Magazine numerous times for revenue growth and the Boston Business Journal for revenue growth and as a Top Place to Work in Massachusetts. All future business activity will be conducted under the new PipelineIQ name.

Marketing Technology News: SocketLabs Names Keith Hontz as CEO