Metadata Enables B2B Marketers to Automatically Run Account-Based Advertising Campaigns

Metadata.io, the automatic account-based advertising platform for predictable B2B lead generation, announced that Facebook has recognized the company with a certified badge to be a Facebook Marketing Partner. Metadata serves B2B marketers by automatically identifying target prospects, running multivariate tests and operational tasks, and optimizing paid digital campaigns in real time to ensure marketing investments provide ROI and desired results.

“Our goal is to help B2B marketers use artificial intelligence to scale and optimize the tremendous benefits available through account-based digital advertising programs,” said Gil Allouche, CEO for Metadata. “Earning the Facebook Marketing Partner badge strengthens our mission to ensure digital advertising incorporated into account-based marketing strategies deliver sales leads for company growth.”

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Metadata.io sees account-based marketing becoming the de facto standard for B2B marketing. Its mission is to make B2B account-based advertising more automatic and value-driven through the use of artificial intelligence. Metadata’s automatic account-based advertising platform helps B2B marketers work smarter and run campaigns at a greater scale than ever before. By making account-based advertising more automatic and intelligent, Metadata frees marketers from low-value tasks and helps them focus more on campaigns that generate more leads – not just more traffic.

Facebook Marketing Partners is a global community of companies known for excellence on the platform. Partners are vetted according to what they do best, helping to create better client matches. Facebook Marketing Partners specialize in exactly what clients need to do – from adding scale to reaching new audiences to buying media more efficiently. Only companies that meet Facebook’s highest standard for capability and performance earn the Facebook Marketing Partner badge. And every Partner is vetted for excellence by industry, country and one or more of six specialties.

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Metadata is the Automatic Account-based Advertising platform for predictable B2B lead generation. For B2B marketers, it automatically identifies target prospects, runs multivariate tests and operational tasks, and optimizes paid digital campaigns in real time to ensure marketing investments provide ROI and desired results. Metadata’s patented artificial intelligence engine acts as a “super-brain,” smartly augmenting campaigns based on marketing needs and executing operations at a scale not humanly possible. Metadata represents the future of B2B marketing, where creative content, lead flow pipelines and operations are all automatic and continuously improving. With Metadata, customers trust digital advertising investments are delivering qualified leads to fuel sales.

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